Hand painted cinema posters

Discover hand-painted cinema posters of the mysterious “Hungarian Warhol” at the Marczibányi Square Cultural Centre. A unique exhibition combining the world of cinema and pop art.

We visited the Marczibányi Square Cultural Centre yesterday, for the exhibition “A READY PLAKÁTLELET – THE HUNGARIAN WARHOL”. exhibition.

We were able to see hand-painted movie posters and descriptions of the films, as a teaser. There will be more to catch up on, that’s for sure! 😋

The hand-painted cinema posters were true masterpieces of art and defining pieces of the film world. These posters were not just advertising materials, but works of art in their own right, conveying the spirit, mood and characters of the films in a unique way. 🤓

In many cases, these posters were in the pop art style of Andy Warhol, which was a defining era in the art world. Warhol’s style, which focused on well-known cultural icons and elements of mass culture, was perfectly suited to the world of moving images. Hand-painted cinema posters thus not only advertised the films, but also became part of pop culture.

From a marketing point of view, hand-painted posters were a unique and special tool. They were able to attract the attention of the public, as each piece was unique and stood out from standard, mass-produced posters. A hand-painted poster was more likely to capture the viewer’s interest and at the same time build anticipation for the film. 🍿

And from an artistic point of view, they are worth much more than graphic film posters. These handmade pieces not only represented the films, but also bore the imprint of the art, design and creative thinking of the time. Each poster was unique, bearing the personal style and signature of the artists, which makes them sought after and collected to this day. These works are not only part of cinema history, but also part of the creative arts, which have become increasingly valuable in the art market over time 👍

…And then about this exhibition, how did the Borsodi Warhol come to be 🙂

“It is accepted that an island can be a treasure trove. Or a diver might find Chinese porcelain in a shipwreck. Or an Alaskan fisherman might pick out a quarter-pound gold nugget with the heel of his boot next to a box of chalice. These are “common” or everyday findings

But finding similar treasures from the roof of a condemned holiday home in Borsod is a rare occurrence. At least that’s what the two collector-exhibitors thought when they bought this material…

This was a brave decision at first, because the dust of decades and the various repairs have not passed without a trace on these posters, which were made around 1971. They are posters, and they are unique because they are made by hand and with very serious drawing skills on thick paper. That’s what saved them, and that’s why somebody thought it would be good for noise and heat insulation under the slate roof.
Introductory posters for Hungarian and foreign films, all from 1971. A protagonist, an important character from the film, captured in surprising and strong colours by an unknown artist. Who, because of where he was found, we call Borsodi Warhol. He could have lived anywhere, in Barcelona or even in London, and he would have been recognised there as a great talent in his own right, because advertising was important everywhere, in everything, then and now. And it will be.”

Entrance is free of charge.

The exhibition is open until 26 January, during the opening hours of the cultural centre. I recommend it to all of you, it’s a great cultural programme! 😊