Join me on another adventure, where tengr.ai now gives me feedback on my personal brand essence, focusing on my content.
What kind of character am I based on what the digital world sees of me?
Why is it good to involve the target audience?
By actively engaging audiences, we can achieve deeper brand engagement and a longer presence, creating added value for both audiences and businesses. The power of interactivity and identification is essential in today’s marketing.
Old Spice: The power of humour and interactivity in advertising
Old Spice’s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men’s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers’ questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.