Who is the buyer persona and how do we create it?

A “buyer persona”is a fictional character that is created based on our target customer group. Market research and information gathering are essential to creating a persona, which can help us build a credible picture of our ideal customers. A well-developed buyer persona helps companies to create a more effective marketing strategy and to address their customers in a personalised way.

Why is it good to involve the target audience?

By actively engaging audiences, we can achieve deeper brand engagement and a longer presence, creating added value for both audiences and businesses. The power of interactivity and identification is essential in today’s marketing.