When Jimmy Zámbó’s name comes up, many people think of old memories and the singer’s huge popularity. In my article I will show that Jimmy was not only a talented singer, but also a marketing genius. He consciously built his brand, which is still strong today. Charisma, a unique voice, deep emotions and direct contact with the audience all contributed to his success! In my article, I will also discuss how Jimmy was aware of marketing and how he used it to his advantage, even at a time when marketing was in its infancy in Hungary.
