What can video marketing do?

Videos increase trust, drive conversions and strengthen brands’ online presence. Videos are a powerful tool for reaching your target audience and promoting business success.

Old Spice: The power of humour and interactivity in advertising

Old Spice’s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men’s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers’ questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.