The next step in the world of advertising

Because although it is the scientists and geniuses who build the future, it is the visionaries who put the sketches of the plans in their hands! Let us be the ones who dream the future!

Smart holographic recommendations

Messages, just for you!

Have you ever wondered what the future holds for your profession? What innovations could come in 10 or 20 years that could completely change the industry?

I am very concerned about innovation, about always giving more, more valuable, more useful… about giving what is really needed and improving! But not just by us personally, but by our industry.

You know, let’s not talk to fill the silence, let’s give real content, from which something follows!

What do you think happens when we try something completely new instead of the usual advertising? I have imagined (and even started to develop) a world where intelligent holographic advertising not only commands attention, but delivers real experiences.

Play with the idea that advertising is not just about selling, but about inspiring, informing and even giving personalised advice. We know, remarketing was a huge leap years ago.. but this would be something different!

What innovations are in store for the next decade? The potential of marketing is limitless, and I have already thrown myself into exploring it.


Because although it is the scientists and geniuses who build the future, it is the visionaries who put the sketches of the plans in their hands! Let us be the ones who dream the future!

A few examples from the many:

  • Stanley Kubrick’s film 2001: A Space Odyssey featured space stations floating in space as early as 1968, just three years before the first real space station, Salyut, was put into orbit in 1971.
  • Star Trek communicators and Dick Tracy’s video wristwatch were the forerunners of today’s smartphones and smartwatches.
  • Igor Sikorsky, the inventor of the modern helicopter, inspired by Gyula Verne. His book “Clipper of the Clouds” inspired him to dream up the helicopter.

We use our imagination and bold ideas to reshape the way consumers see the world, opening up new ways of communicating and interacting.

As the head of an online and print media marketing agency, I am committed to revolutionising the advertising industry and creating a value-based, entertaining experience for our partners’ target audiences.

I strive for the so-called “Funny Ads” also among SMEs. All this to deliver a real experience through advertising. Not a mandatory 20-second YouTube video to measure conversions, but an exciting, fun, interesting experience to communicate value.

Walking through Times Square in 2023, I imagined a future where smart holographic advertising transforms both urban life and business. These innovations could not only revolutionise the advertising industry, but also play a key role in improving the quality of urban life. Businesses can communicate in a more accurate and targeted way, and consumers can receive advertising that provides real value and useful information. As technology advances, holographic advertising can become even more personalised and interactive, creating a harmonious and interesting urban environment where technology and the human experience are integrated.

Welcome Dear Reader to the future world where Intelligent Holographic Advertising is revolutionising the advertising industry and bringing a whole new, immersive and entertaining advertising experience to businesses and consumers alike.

The concept of Intelligent Holographic Advertising was born in response to the challenges of a rapidly changing and digital world. Consumers are exposed to more and more advertising in their daily lives, and traditional advertising has become a distraction, making the experience burdensome and boring. At the same time, it is becoming increasingly difficult for businesses to stand out from the advertising noise and communicate effectively to their target audience.

The introduction of intelligent holographic advertising is an innovation that may be necessary for the following reasons:

Advertising noise and exposure: In the digital age, the volume and constant presence of advertising in all areas of life causes discomfort and confusion. People are less and less willing to pay attention to traditional advertising, which only adds noise and distraction. It is quite clear that overloading users with too much information is counterproductive. In this context, online holographic advertising has the advantage of not only providing a more effective and entertaining experience, but also minimising advertising noise and exposure. In most cases, interactive and personalised holographic ads only appear when they are relevant, eliminating the inconvenience of the constant buzz of traditional advertising. This way, in addition to a sustainable and environmentally friendly approach, users can enjoy advertising without being overburdened.

Data-driven advertising: people expect ads to be relevant based on their interests and buying habits. New types of smart advertising, often in the form of recommendations, allow businesses to gain deeper insights into consumer behaviour and preferences and offer personalised offers based on these insights. In this way, advertising is not just a distraction for people, but provides them with useful and relevant information to help them make decisions. Data-driven advertising not only benefits businesses but also creates convenience and value for consumers, which can be the basis for a successful and sustainable advertising strategy.

Sustainability and the environment: the world is increasingly recognising the importance of sustainability. These new types of advertising take an environmentally friendly approach. Because holographic advertising is displayed in digital format, there is no need for paper or printed materials. This saves forests and reduces the energy consumption associated with paper production and printing. The inks and printers used in the production of traditional advertising use large amounts of energy and can also cause potential environmental pollution. Delivering traditional advertising to a given location often requires the transport of huge amounts of materials and equipment. As digital content, holographic advertisements can be easily and quickly delivered over the internet, reducing the transport and logistical burden. The displays used to display them are becoming more energy efficient and more effective. Advances in OLED and LED technology allow the creation of high quality holograms with low power consumption. In the long term, they require lower maintenance costs as there is no need to replace traditional posters or update printed materials. This means less energy and resources are needed for maintenance.

Innovation and experience: people are constantly looking for innovative and engaging experiences. The transformation of the advertising industry can open up new dimensions in the world of advertising, turning marketing communication into an interesting and inspiring experience. These experiences are not just about delivering the message, but also about building interactive and personalised relationships. Holographic advertising allows consumers to participate in the creation of content, creating an even deeper connection with the brand. In this way, advertisements not only inform, but inspire, entertain and provide real value to consumers, making them memorable and creating loyal customers. By combining innovation and experience, intelligent holographic advertising is renewing the future of advertising and creating new opportunities to build relationships between brands and consumers.

The new types of advertising – recommendations are designed to bring value back into advertising, while making it more convenient and relevant for both businesses and consumers.

In a fast-changing digital society, this innovation is taking the advertising industry one step further, which a building block for a new era of advertising culture a new era of advertising.

From a business perspective: the power of targeted and compelling advertising

Targeted and effective advertising: smart recommendations open up a new dimension for businesses, allowing them to get closer to their target groups and communicate highly effectively. Interactive holograms provide instant and personalised offers that people can identify with. This not only increases the effectiveness of advertising, but also boosts trust in shops and brands.

Imagine, Reader, that on a walk past a fashion store, an interactive hologram appears from the store front. This hologram instantly recognises the clothes you wear and your style preferences. Before you say anything else, the shop will show you this year’s latest collection, which is totally in line with your style and preferences. The experience is amazing, and not only does it make the decision easier, it is also fun and inspiring.

With this interactive approach, businesses can truly understand and meet the needs of their customers because they get to know them instantly. Advertising is not just more noise, it provides real value to people and helps them make purchasing decisions. This approach will be an advanced technology solution and a new business approach that will help stores and brands connect directly with their consumers and promote memorable and positive customer experiences.

Feedback and data: it is not just a simple advertising format, but also an intelligent and data-driven system. This technology will support the continuous collection and analysis of data, enabling businesses to gain unprecedented insight into consumer behaviour and reactions.

People generate valuable data in all their interactions. For example, when they see a piece of clothing they like, their pulse quickens and they have an emotional reaction. These small signs and behaviours are key to the marketing and advertising industry

The new advertising system will be able to track what products and offers people are interested in, who is interested (profiling), when and where they respond to ads, and much more useful information. This data is a veritable treasure trove that businesses can use to fine-tune their advertising campaigns – and virtually their entire brand and product strategy.

But there is more to it than just collecting data. This development will allow businesses to make real-time changes based on the data. If a particular advertisement does not get a positive response, they can adapt immediately and show new, more relevant ads, with different colours, different shapes, different faces. But speaking of data and rapid response – why not let everyone see Levi’s jeans on their own favourite actor? Or to see one thing in front of a restaurant (say, a bowl of delicious Arrabiata) and another in front of my partner (a huge four-cheese pizza). The same restaurant, but everyone wants to go there for different reasons. This dynamic and customer-tailored response not only increases the effectiveness of your advertising, but also continuously improves your relationship with your customers.

Analysing data will help us to understand consumers’ changing needs and preferences, so that businesses can make personalised offers. The same is available now, but much more slowly (remarketing). Also, although the advertising industry is trying to get inside the head of the consumer, it has never had the opportunity to do so! Advertising campaigns will be more effective – because they will be relevant, and customers will get real value because they will only engage with products and services that they are really interested in. Smart advertising is not only transforming the advertising industry, it is creating a whole new, data-driven business model that creates a deeper and more effective connection between businesses and consumers.

An environmentally friendly approach: I see a revolutionary step forward in the advertising industry that not only brings new opportunities for businesses and consumers, but also represents a major step forward for the environment. Smart technology and advertising in the digital space are creating a more sustainable and greener future. Traditional paper advertising and billboards require large amounts of resources and energy to produce, not to mention the environmental impact of printing and transport. Smart advertising offers an environmentally friendly alternative to this problem. Interactive holograms are displayed in digital format and do not require printing or paper materials. They also help reduce energy loss. Displays are only active when they are really needed and turn off automatically when there is no traffic or no one is looking at them. This will minimise energy losses and significantly reduce the environmental impact on urban areas. Even though everyone sees something different on the screen!

A green approach not only benefits businesses, but also makes businesses and brands attractive to consumers who are focused on sustainability. Businesses that commit to

commit to environmental protection and sustainability, strengthen their reputation and attract customers who care about such values. The new systems not only make advertising more enjoyable, they also protect the environment and help businesses to be sustainable in the long term.

From a consumer perspective: the magic of personalised and breathtaking advertising

Some concrete examples of the use of intelligent holographic advertising:

Weather-dependent advertising: a holographic advertisement that adapts to the current weather conditions. For example, when it rains, the hologram automatically advertises umbrellas or waterproof clothing. And in sunny weather, it offers sunscreen products or outdoor events.

Interactive shopping experience: a holographic advertisement for a clothing store that analyses the clothing and style of passers-by and then displays personalised fashion advice and product recommendations.

Health Reaction: a hologram advertising a health product that can detect when someone’s blood pressure or stress levels are elevated and offer pharmaceutical products or relaxing activities accordingly.

A personalised experience: imagine that when you are walking down the street or shopping in a shopping mall, the holographic advertisements around you are not distracting noise, but exactly the opposite: they are tailored to your preferences and needs. Because they have the ability to understand what interests me, what I’m looking for and what’s really relevant to me. For example, if you’re near a sports shop, the holograms will recognise that you’re interested in sportswear and shoes (because you’re also a regular gym-goer…). They then personalise the latest sports collections and promotions, tailored specifically to your style and size.

Every interaction is unique and personalised. No need to browse and search the shelves of shops or online stores to find what you want. Advertisements become a source of information to help you find your way around offers and products. With this personalised approach, people are not burdened by being shown unnecessary information or irrelevant offers. Instead, they add value, help people find what they’re really looking for, and give them a positive and valuable advertising experience. They are changing the paradigm of advertising consumption, transforming advertising into an inspiring and personalised experience for consumers.

Reduced advertising noise: tired of the annoying noise and constant bombardment of traditional advertising? Holographic advertising brings a new dimension to advertising consumption. Holograms are interactive and interesting, so they grab your attention without being distracting. Advertising noise used to be a nightmare, but now it becomes a fascinating and inspiring experience.

Convenience and information accessibility: these offer a revolutionary approach to advertising consumption, banishing the distracting noise and constant bombardment of traditional advertising. People have long been tired of traditional advertising, which is a constant presence in their lives and often feels too intrusive and distracting. Smart holographic advertising addresses this problem and offers a whole new experience.

Holograms are not just passive, they are interactive and interesting. When a message like this appears in your environment, it gets your attention because it offers a new and compelling experience, but most importantly: the message is for you! Holograms are real and alive, and allow you to get up close and personal with their message or offer. Because of their natural curiosity, people tend to interact with these holograms to learn more about the product, about themselves. Yes, you can also get to know yourself better.

They are not burdensome, but inspiring. The old advertisements that were simply noise are now taking on a new dimension. Instead of the noise of advertising, the encounter with advertising becomes an exciting and inspiring experience, because we are no longer watching it, but being part of it, because it is made especially for us (for you or for me). People will not ignore these messages because they offer real value and interesting content for them and them alone.

They redefine advertising consumption and allow advertising to be not just a burden or a must in your life, but a message you are grateful for. They turn advertising noise from a nightmare into an immersive and inspiring experience that not only grabs your attention, but also brings you real pleasure.

How to implement intelligent holographic advertising?

Building smart cities: to work, smart city infrastructure must be built. In smart cities, special holographic projectors and sensors are used to display advertisements and allow interactivity (for the first time, you can test in 1 to 1 mall or street and increase the beam).

In order to successfully introduce this type of advertising, several key factors need to be taken into account. To create these advertisements, special holographic projectors need to be installed in various locations around the city. These projectors not only display traditional images, but also create interactive 3D holograms that can react in real time to environmental changes and audience interaction. This requires the incorporation of sophisticated sensor technology that can detect and analyse environmental data such as weather, traffic conditions and even the number and behaviour of passers-by.

In addition, the use of artificial intelligence and machine learning is important to increase its efficiency. This allows for dynamic adaptation of the content of advertisements, tailoring them to the needs of the target audience and changes in the urban environment. For example, on a sunny day, a hologram could display an advertisement for a refreshing drink, while in rainy weather it could promote umbrellas or hot cocoa with a sandwich.

In addition, data protection and privacy will be a key factor. When processing data collected in smart cities, it must be ensured that users’ personal data are respected and adequately protected. This includes transparency in the data collection and processing processes and giving users choices about how their data is handled.

Involving businesses: businesses must be actively involved in the smart city scheme, without them development/deployment cannot start. Special applications and technology need to be developed to make their interactive holograms work as efficiently as possible. Companies must take an active role, as they will produce and distribute the interactive holograms that will become a key part of the urban landscape. In a smart city system, businesses have the responsibility to develop applications and technologies specifically designed for this purpose. This includes the creation of software and interfaces that optimise the display and interactivity of holographic advertising. Interactive holograms need to be not only spectacular and eye-catching, but also adaptive and intelligent, able to respond in real time to changes in the urban environment and the interactions of the target audience in a short time.

For example, a clothing brand could develop a holographic advertisement that detects the style and preferences of passers-by and presents products accordingly. Another business, such as a restaurant, can entice potential customers with holographic menus, showing the current offers that are most attractive at the time or in the weather.

In addition, businesses must ensure that their applications and technologies comply with the city’s data protection rules and regulations. They must ensure the privacy of users and respect data protection laws when collecting and processing data.

So, businesses need to take an innovative and proactive role in building and disseminating smart city holographic advertising. By working closely with urban planners, technology experts and legal advisers, they can help create a dynamic, interactive and liveable urban environment where technology and creativity work in harmony with the interests of residents and visitors. Of course, this would require a coherent system (grouping) whose management would ensure all this, they would be the Planners. The designers could help businesses to introduce new developments.

User devices: the inclusion of user devices in smart holographic advertising in smart cities is a critical step towards fully integrating the technology and maximising the user experience. Smart glasses and other wearable devices are not only a means of displaying holograms, but also a bridge between the digital and physical worlds, allowing users to fully immerse themselves in the interactive urban experience.

Smart glasses, for example, could be able to display holographic images directly in the user’s field of vision, providing a more personal and interactive experience. These devices can be personalised to take into account the user’s personality, interests and behavioural patterns. They can also use their augmented reality (AR) technology to enrich the user experience by combining holographic content with the real environment. This is practically the limit, the sky is the limit. (I don’t need to try on the dress, my tools know my measurements and the garment I like, and I can see myself spinning in the dress I’m about to buy).

Other wearable devices, such as smartphones or smartwatches, can also be included to complement the smart glasses. These devices can help users access interactive content and can also track the user’s location, health and even mood, further personalising the interactive experience and providing real recommendations.

It is also important for security and user convenience that these tools are simple and intuitive to use, and that they respect users’ privacy and data protection rights. City leaders and technology companies must therefore develop tools that are safe, reliable and easily accessible to city residents.

User devices will thus become not only a medium for displaying intelligent holographic advertisements, but also a means of interaction between the digital and physical worlds, allowing users to fully participate in the dynamic and interactive environment of the smart city.

Data protection and data security: data protection and data security are central. Protecting and securing people’s data is essential for the adoption and success of these types of technological innovations.

First, users should have full control over their data. This means that users need to be aware of what data is collected about them and how it is used. It is important that users can easily access their own data and modify or delete it if necessary. This transparency and control increases people’s trust in technology and helps avoid privacy concerns. Secondly, the secure management of data is key. This includes the security of systems that store, transmit and process data. Businesses and city authorities must ensure that data is resistant to cyber-attacks and unauthorised access. The use of the latest encryption technologies and security protocols helps protect users’ data from intentional malicious attacks and accidental leaks.

In addition, compliance with data management rules and regulations is important for data security. Businesses and municipalities must comply with national and international data protection laws and regulations. This includes regulations such as the European Union’s General Data Protection Regulation (GDPR), which sets out strict standards for the collection, processing and storage of data.

Instead of distracting advertising noise and invasive ads, holographic advertising brings a new era where ads are inspiring, entertaining and informative. These intelligent systems will be able to respond immediately to the current needs and situations of users. For example, if someone has high blood pressure, the smart system can instantly detect this and quickly recommend a nearby pharmacy, and even provide directions, while playing soothing music to bring blood pressure down a little.

This type of interactivity not only increases the effectiveness of advertising, but also represents a personalised and proactive approach that responds to the real-time needs of users. This type of advertising allows businesses to connect more closely with consumers while providing them with valuable and relevant information. This opens the way to a quite amazing holistic and integrated approach! Towards a new advertising culture where everyone wins: businesses can better understand and serve their customers, while consumers receive useful, personalised and less intrusive advertising.

At the heart of this approach is the need to ensure that advertising is not just a means of communicating messages, but a means of delivering real, value-added experiences that fit harmoniously into the rhythm of modern urban life.

Messages, just for you!

Aletta Nagy-Kozma

Aletta Focus Marketing (2024!)

Back to the future II. 1989.