{"id":4645,"date":"2023-07-22T11:11:39","date_gmt":"2023-07-22T11:11:39","guid":{"rendered":"https:\/\/alettafocusmarketing.com\/nostalgia-and-brand-loyalty-the-power-of-rakutens-spinsters-advertising\/"},"modified":"2023-08-23T09:12:49","modified_gmt":"2023-08-23T09:12:49","slug":"nostalgia-and-brand-loyalty-the-power-of-rakutens-clueless-advertising","status":"publish","type":"post","link":"https:\/\/alettafocusmarketing.com\/en\/nostalgia-and-brand-loyalty-the-power-of-rakutens-clueless-advertising\/","title":{"rendered":"Nostalgia and Brand Loyalty: the power of Rakuten&#8217;s &#8216;Clueless&#8217; advertising"},"content":{"rendered":"\n<p>I came across the Rakuten advertisement from last year and felt like I had stepped back in time! You know, I&#8217;m the one who&#8217;s still a fan of &#8220;Clueless&#8221; (yes, still! and that&#8217;s probably not going to change, I&#8217;m having fun with it for the twentieth time).<br><br>So you can imagine my excitement when Alicia Silverstone and Paul Rudd appeared on screen &#8211; yes, the original cast! It&#8217;s crazy! \ud83e\udd17<br><br><strong>But why does this advertising work so well?<\/strong> First, it harnesses the power of nostalgia. By filming with the original cast, the brand is able to reach out and touch those who loved the cult film of the &#8217;90s. This creates an incredibly strong emotional bond between the brand and the audience, which can help build brand loyalty and customer engagement.<br><br>But it&#8217;s not just the nostalgia that makes this ad great. It&#8217;s both <strong>funny<\/strong> and <strong>clever<\/strong>. It has the same witty and relaxed atmosphere as the film, and it works very well. In addition, the &#8220;Why not?&#8221; message, which was the central theme of the original film, is now a Rakuten trademark. This message, which encourages consumers to dare to dream bigger and expect more from their purchases, fits perfectly with Rakuten&#8217;s brand values.<br><br>I think this ad is a brilliant mix of nostalgia, humour and brand loyalty. And as someone who always wanted a &#8220;Clueless&#8221; sequel, this ad hit the mark.<br><br><strong>So, Rakuten, keep up the good work!<\/strong><br><br><em>Mel Horowitz: Cher! Come here!<br>Cher Horowitz: Yes, Daddy!<br>Mel Horowitz: What the hell is that on you?<br>Cher Horowitz: Dress!<br>Mel Horowitz: Who says?<br>Cher Horowitz: Calvin Klein!<\/em> &#8230; Okay, I have to watch the movie today! \ud83d\ude04<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"media-wrapper\"><iframe loading=\"lazy\" title=\"Rakuten \/ Not-So Clueless - 2023 Super Bowl Commercial\" width=\"1250\" height=\"703\" src=\"https:\/\/www.youtube.com\/embed\/N2A_YZL4AIs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rakuten&#8217;s latest advertisement with Alicia Silverstone and Paul Rudd from the original &#8220;Clueless&#8221; film evokes nostalgic feelings. The ad targets fans of the cult 90s film, creating a strong emotional bond between the brand and its audience. The advertisement brilliantly combines nostalgia, humour and brand loyalty, and the &#8220;Why not?&#8221; message fits perfectly with Rakuten&#8217;s brand values.<\/p>\n","protected":false},"author":2,"featured_media":4598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[118],"tags":[169,168,167,155,166,170],"class_list":["post-4645","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-have-fun-en","tag-ad-en","tag-funny-commercial","tag-humorous-advertising","tag-marketing-en","tag-nostalgic-advertising","tag-rakuten-en","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nostalgia and Brand Loyalty: the power of Rakuten&#039;s &#039;Clueless&#039; advertising - Aletta Focus Marketing<\/title>\n<meta name=\"description\" content=\"Rakuten&#039;s latest advertisement with Alicia Silverstone and Paul Rudd from the original &quot;Clueless&quot; film evokes nostalgic feelings. The ad targets fans of the cult 90s film, creating a strong emotional bond between the brand and its audience. The ad brilliantly combines nostalgia, humour and brand loyalty, and the message &quot;Why not?&quot; fits perfectly with Rakuten&#039;s brand values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alettafocusmarketing.com\/en\/nostalgia-and-brand-loyalty-the-power-of-rakutens-clueless-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nostalgia and Brand Loyalty: the power of Rakuten&#039;s &#039;Clueless&#039; advertising\" \/>\n<meta property=\"og:description\" content=\"Rakuten&#039;s latest advertisement with Alicia Silverstone and Paul Rudd from the original &quot;Clueless&quot; film evokes nostalgic feelings. The ad targets fans of the cult 90s film, creating a strong emotional bond between the brand and its audience. The ad brilliantly combines nostalgia, humour and brand loyalty, and the message &quot;Why not?&quot; fits perfectly with Rakuten&#039;s brand values.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alettafocusmarketing.com\/en\/nostalgia-and-brand-loyalty-the-power-of-rakutens-clueless-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Aletta Focus Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-22T11:11:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-23T09:12:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alettafocusmarketing.com\/wp-content\/uploads\/2018\/05\/alettafocusmarketing-blog-nosztalgia-es-markahuseg-a-rakuten-spinedzserek-reklamjanak-ereje-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"Aletta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Nostalgia and Brand Loyalty: the power of Rakuten&#039;s &#039;Clueless&#039; advertising\" \/>\n<meta name=\"twitter:description\" content=\"Rakuten&#039;s latest advertisement with Alicia Silverstone and Paul Rudd from the original &quot;Clueless&quot; film evokes nostalgic feelings. 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