{"id":4669,"date":"2023-07-12T09:36:39","date_gmt":"2023-07-12T09:36:39","guid":{"rendered":"https:\/\/alettafocusmarketing.com\/old-spice-the-power-of-humour-and-interactivity-in-advertising\/"},"modified":"2023-07-26T16:57:32","modified_gmt":"2023-07-26T16:57:32","slug":"old-spice-the-power-of-humour-and-interactivity-in-advertising","status":"publish","type":"post","link":"https:\/\/alettafocusmarketing.com\/en\/old-spice-the-power-of-humour-and-interactivity-in-advertising\/","title":{"rendered":"Old Spice: The power of humour and interactivity in advertising"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\">Today I&#8217;ve brought you a commercial that&#8217;s been making me laugh out loud since 2010. All versions are brilliant!<br\/><br\/><strong>Old Spice ad &#8211; your man can smell like this man!<\/strong><br\/><br\/><strong>Year<\/strong>: 2010<br\/><strong>Media<\/strong>: TV and internet<br\/><br\/>This Old Spice ad was an ad campaign that caused a big storm on social media!<br\/><br\/>Before the Super Bowl, Old Spice was the brand your grandpa used as deodorant. With their market share declining, the brand needed a little shake-up. They decided to launch product advertising campaigns targeting the younger generation. <br\/><br\/>Old Spice&#8217;s advertising campaign started in 2010 with an attractive man targeting a female audience. He told them that their partner could smell like him if he used Old Spice.<br\/><br\/><strong>Why did he address women?  <\/strong><br\/><br\/>Well, the creative team did some research and found that women buy almost 70% of men&#8217;s toiletries.<br\/><br\/>&#8230;yes, that&#8217;s why it&#8217;s worth researching before you do anything \ud83d\ude09&#8230;<br\/><br\/><strong>But that&#8217;s not all! <\/strong><br\/><br\/>The Old Spice ad created two-way communication with consumers online, leading to 186 personalised videos on social media. People wrote questions to Old Spice and the Old Spice guy himself answered them.<br\/><br\/>That&#8217;s one hell of an engagement strategy!<br\/><br\/><strong>Why was the Old Spice ad so successful? <\/strong><br\/><br\/>The ads attracted younger generations with messages that they respond to &#8211; HUMOR and SZEX. Like the male model who led the campaign, the ads targeted young men and women, who are Old Spice&#8217;s key demographic.<br\/><br\/>The simplicity of sharing on social media created an online following for the brand, which made the campaign go viral. This allowed the brand to start a conversation with its audience.<br\/>Of course, this created a level of commitment that surpassed all imagination!<br\/><br\/><strong>Old Spice ad: results <\/strong><br\/><br\/>Within 30 days of launching the campaign, Old Spice had over 40 million views on YouTube and sales of its body care products had increased by 107%. Old Spice has become the leading brand for men&#8217;s body care and deodorants in the United States.<br\/><br\/><strong>Procter &amp; Gamble later reported that the campaign resulted in:<\/strong><br\/>&#8211; almost 105 million YouTube views<br\/>&#8211; 2700% increase in Twitter followers<br\/>&#8211; 800% increase in Facebook fan interaction<br\/>&#8211; and a 300% increase in traffic to the Old Spice website<br\/><br\/>This huge leap in social media engagement has helped Old Spice to go wide with a single advertising campaign!<br\/><br\/><strong>GE-NI-US! <\/strong><\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"media-wrapper\"><iframe loading=\"lazy\" title=\"Old Spice | The Man Your Man Could Smell Like\" width=\"1250\" height=\"703\" src=\"https:\/\/www.youtube.com\/embed\/owGykVbfgUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Old Spice&#8217;s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men&#8217;s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers&#8217; questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.<\/p>\n","protected":false},"author":2,"featured_media":4597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[118],"tags":[227,350,324,355,347,125,319,346,348,352,349,216,354,351,356,353],"class_list":["post-4669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-have-fun-en","tag-advertising-campaign","tag-advertising-strategy","tag-engagement","tag-facebook-en","tag-female-audience","tag-humour","tag-interactivity","tag-old-spice-en","tag-personalised-videos","tag-results","tag-sex","tag-social-media-en","tag-twitter-en","tag-viral","tag-website-traffic","tag-youtube-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Old Spice: The power of humour and interactivity in advertising - Aletta Focus Marketing<\/title>\n<meta name=\"description\" content=\"Old Spice&#039;s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men&#039;s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers&#039; questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alettafocusmarketing.com\/en\/old-spice-the-power-of-humour-and-interactivity-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Spice: The power of humour and interactivity in advertising\" \/>\n<meta property=\"og:description\" content=\"Old Spice&#039;s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men&#039;s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers&#039; questions, made the brand viral. 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