What can video marketing do?

Videos increase trust, drive conversions and strengthen brands’ online presence. Videos are a powerful tool for reaching your target audience and promoting business success.


Video marketing can do that!

Your brand needs videos much more than you thought.

Online users:

55% watch at least 1 video every day.

72% love product videos, but if they can’t find a video, they have negative feelings.

spend almost twice as much timeon a website if it includes video.

And most importantly, video can improve your conversions by up to 80% on a simple landing page.

Seriously, are you sure you want to stay out of this?

The online marketing process is simply the process of advertising and selling products and services online. Unlike traditional advertising tools, online marketing tools encourage interaction and feedback from the target audience.

The appeal of video in online marketing is growing and is showing no signs of abating.

Video marketing is essentially a 2-3 minute web commercial. We can use it to promote a new product or service, or even our company.

Video has become the most popular content typethanks to smartphones. People map out much of what is around them using their eyesight – our eyes are arguably our most important senses. It’s no surprise that videos (and images) have become such effective marketing tools.

Video is a versatile and engaging content format that not only provides a true picture of what is happening; it is also easy to share across multiple platforms. Consumers like it because it’s easy to digest, fun and engaging, and marketers like it because it can potentially deliver huge ROI across many channels. The video is available to anyone with internet access.

Another advantage of video marketing over traditional advertising is that, for example, while newspaper or television ads are stumbled upon and forgotten after a few minutes, the internet is used by consumers in a targeted way, mostly to find information. Another benefit of video marketing is the high click-through rate, as people like to watch videos online, whether they are specifically looking for something or just browsing the web aimlessly. Once they’ve clicked on our record, we can redirect them to our website or keep them on our website with a click, turning a simple boredom-inducing activity into a purchase.

Videos are real conversion magnets

What is a conversion? The word conversion is also derived from an English word (conversion). For a website, we consider a conversion to be when a visitor performs an action that is useful for the business objective. There are several types of conversions based on the purpose of the website: for example, a lead generation, an online purchase, or viewing an embedded video can be considered a conversion

The goal of marketing is usually to get your target audience to do something – most likely to convert. Video can be very persuasive in this regard, as a landing page that includes a product video can generate up to 80% more conversions than an average text landing page.

A good video can also lead to direct sales. Research shows that 74% of users have bought a product after watching an explainer/demonstration video.

Videos are a good investment

8 out of 10 companies claim that the money invested in videos has paid off. It’s true that making videos is not an easy task (it’s worth leaving it to professionals), but statistics show that it’s well worth the time and money. Content is King, and so it is in video marketing.

Videos inspire confidence

Potential customers are reluctant to buy from a brand they don’t trust, but they are also reluctant to sign up to your newsletter. This is what content marketing (of which video is an important part) is based on – building long-term relationships based on trust. One of the ways you can achieve this trust is by offering your audience valuable, useful content. Video is perfect for this purpose – not only can video convey a lot of information (much more in a unit of time than any other medium), but it also has a powerful emotional impact.

Over the years, influencers, well-known people, have perfected the art of building trust using different media (blogs, video, etc.), on which many have built entire careers. This is exactly what influencer marketing is all about – building trust. People are often sceptical when a brand makes its own promotional video, but when the promotion comes from someone they trust (influencers), they are more confident to buy the product or service.

Videos are Google’s favourite

YouTube is the second biggest search engine after Google, so it’s no surprise when we say video marketing, YouTube is the first thing that comes to mind. The video marketers 87%-use YouTube, which is the only one of its kind.

Videos on your website help to keep visitors’ attention, which Google will interpret as your content being interesting. More than 80% of all traffic is video.Search engines therefore love videos because they are seen as high quality content, so using videos in different types of content and on main websites can do wonders for SEO.

According to statistics, you are 53 times more likely to appear at the top of Google results if you include video on your website. It’s also worth bearing in mind that YouTube has been owned by Google for some time, so it makes sense for the search engine to give preference to content that includes a YouTube video.

Make sure your YouTube videos are search-optimised so that they not only boost your website, but also attract more people to your brand.

Videos are popular with mobile users

Video and mobile are a perfect match. 90% of people watch videos on their mobile devices and the amount of video consumption is multiplying every year. According to Google, smartphone users feel a much more personal connection with brands that show them video content or ads on their smart devices – twice as personal as TV viewers and roughly 1.4 times stronger than desktop users.

Videos are a great way to explain things

It’s also a good idea to include a video when announcing a new product or service. Why? Because 98% of users say they watch explainer videos before buying something. This is why video marketing is so popular. This is the reason why 45% of video marketing companies use an explainer/demonstration video on the homepage of their website.

Videos inspire even the laziest audiences to action

One of the biggest advantages of video content is that it is easy to “consume”. In our fast-paced world, people don’t have time to sit down and read through a “long” product description, or to look at specification tables on product datasheets.

Modern consumers expect to see the product (or in some cases the service) in use. Video marketing can reach audiences that other types of content cannot.

People like to share the videos

Social platforms have evolved a lot in recent years, and most of these developments have focused on video features. Facebook and Instagram have added a whole host of new features (live streaming, video stories, IGTV), but other platforms are also starting to recognise the importance of this type of content.

However, if marketers want their videos to spread through social sharing, they need to remember that people are much more willing to share emotions than boring explainer videos. Funny or even sad videos are much more popular than a classic product launch.

It is estimated that 82% of e-commerce revenue will come from online video by 2023.

The engagement with videos is shown by the fact that 59% ofwould rather watch a video presentation of the content than read the article linked to it users would rather watch a video presentation of the content than read the article linked to it – We are simply visual people, we like to see and hear, to engage more of our senses to get to know the product or service.

92% of mobile users share videos. The increase in viral, or viral spread can be enormous in almost a few hours. We can’t go past this number without asking why anyone would want to sell without a video strategy.
In addition, users spend 88% more time browsing if the website contains videos.
Video content has the same impact on business as on consumers (B2B)
If video entertains the user, it can increase purchase intent by up to 97%.
Adding a video to your landing page increases your conversion by 80%

Facebook video statistics

Facebook is the world’s largest social media channel. It is one of the most commonly used platforms by digital marketing professionals to reach consumers. On average, users watch 8 billion videos a day. Every day, 75 million people visit the Facebook Watch channel. Engagement for the post with videos is 13.9%. In other words, the site that uploads video content is favoured.

Instagram video stats

Instagram is a fast photo-sharing social network. This is essentially the platform that businesses use to tell the everyday stories of their brand. The number of active monthly users reaches 800 million. 65% of ad impressions consist of videos.

75% of users interact with the post after viewing your brand video. This includes the click through to the payment of the product. 72% of users buy a product they have already seen a video ad for.

Did you know?

By 2023, 82% of all internet traffic will be video streaming and video downloading.

Let me end this detailed article with my personal favourite. 🙂