14 Posts

Tag: advertising campaign

Branded Entertainment

  • Posted byby Aletta
  • 9 minute read
  • 0 Comments

🔍🎬 Let’s take a peek into the hidden secrets of the advertising industry together! How does brand positioning change consumer behaviour? Why does a product become part of your favourite movie or even a character in it, and how does this influence your choices? 🎥✨Journey with me in the exciting world where products come to life not only on the shelves but also on the screen and become an integral part of your everyday life!

Old Spice: The power of humour and interactivity in advertising

  • Posted byby Aletta
  • 2 minute read
  • 0 Comments

Old Spice’s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men’s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers’ questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.