WARHOL. He is one of my role models. One of the most brilliant marketers I have ever “known” – and we have never met. Yet, I learned a lot from…
SIÓ – you’re a genius, seriously
How did the classic Bible story of the Fall become the pinnacle of branding? SIÓ’s ingenious campaign is provocative, artistic and sales-focused – a perfect example of visual storytelling, creative…
Sora is here
A new milestone in technology and I am already part of it! Come and join me! I finally managed to get access to the Sora platform (Hail from Virginia… but…
Rise together, shine together.
From dreams to reality: the Creative Factory Talent Foundation is launched 2023, New York: an idea that is finally becoming reality today. In front of Andy Warhol’s studio, the idea…
The biggest sponsorship deal in the history of sport!
The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Predictive analytics: predicting the future with the power of data
Predictive analytics is a technology that uses data and statistical methods to predict what will happen in the future. Just as a meteorologist can predict that it will rain, predictive…
Artificial Intelligence in advertising: the AI revolution
Artificial intelligence is increasingly dominating the world of marketing and is also playing a growing role in business. While it seemed like a futuristic concept a few years ago, it…
Don’t be boring!
The most important marketing rule: don’t be boring! Look, anyone can give you data, arguments, numbers. But the one who can make the story interesting, gripping, memorable, well, that’s the…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
Why you?
– Question. What are you offering? What’s interesting? – Well, we help brands build identity. – I know what marketing is… but why you? – There is a saying. “People…