For me, smoking cigarettes was never just a habit. It was a part of my life, not just in the morning routine, but in the small breaks in the day…
Don’t be boring!
The most important marketing rule: don’t be boring! Look, anyone can give you data, arguments, numbers. But the one who can make the story interesting, gripping, memorable, well, that’s the…
Film recommendation: the Szer
Are you also concerned about the passage of time? Are you bothered by the signs of ageing or do you see it as a natural process? How far would you…
Theory meets practice at Netflix: a case study on modern organisational development
The importance of Netflix’s organisational culture Netflix is noteworthy not only for its leadership position in the entertainment industry, but also because the company’s organisational culture has brought a whole…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
Why you?
– Question. What are you offering? What’s interesting? – Well, we help brands build identity. – I know what marketing is… but why you? – There is a saying. “People…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Film recommendation:We will never die
“Nusika, you want some meat?” Nostalgia is always nice on a chilly evening. As soon as the room is quiet and the air outside is fresh, the memories and films…
Introducing the world’s first AI musician
Everyone sees the world of AI technology differently: while some people are enthusiastic about it, others are afraid of change. The music industry has not been untouched by the AI…
The Golden Age of the 70s: the porn film marketing revolution 🔞
The ’70s – a decade dominated by the flashing lights of discos and colourful, loose-fitting suits, when people of the time had no idea that this was just a prelude…