Sex and New York: marketers from the big city

👠 “I’m done with great loves. I’m back to the great lovers.” – Samantha Jones.

Because today we celebrate the 26th anniversary of the Sex and the City series. anniversary, allow me to share with you some marketing thoughts that this iconic show has given us.

It was not just about fashion and friendship, but also about how to build a strong brand with authentic messages. 💼🌆

When Carrie, Samantha, Charlotte and Miranda hit the screens, they not only stole our hearts, they redefined what it means to be a woman in the big city.

This series has been a brilliant example of how powerful knowing your target audience can be. The creators knew exactly who they were targeting: modern women who are brave enough to embrace their individuality, love fashion and are not afraid to confront social expectations. As a result, Sex and the City has become not only a masterpiece of entertainment, but also a symbol of a way of life. 😎

Just look at Carrie’s shoe obsession! 🥿👠 The series has tastefully and almost imperceptibly integrated high-end fashion brands like Manolo Blahnik and Jimmy Choo. Carrie didn’t just buy shoes, she gave the viewers a dream and an identity. This natural and elegant product positioning is a real lesson for all marketing professionals.

The courage of Sex and the City also showed in its ability to challenge social norms, such as female sexuality and independence. This not only generated controversy, but also built a loyal fan base who returned each week to see the new taboos the girls were breaking.

These characters created a brand so powerful that they continue to inspire a new generation. In business and marketing alike, it is important to build a strong, memorable and consistent brand that can appeal to and retain audiences.

So, while we raise a champagne toast to Sex and the City, let’s not forget the valuable marketing lessons these four extraordinary women have taught us. 🥂

🎯 Accurate knowledge of the target audience

👠 Elegant integration of brands into the story

💬 Bravely challenging social taboos

🌟 Strong character branding that builds viewer loyalty

📈 Sensitivity to cultural trends, ensuring ongoing relevance

“A guy is like a dress. Just because you try it on doesn’t mean you have to buy it.”