🔍🎬 Let’s take a peek into the hidden secrets of the advertising industry together! How does brand positioning change consumer behaviour? Why does a product become part of your favourite movie or even a character in it, and how does this influence your choices? 🎥✨Journey with me in the exciting world where products come to life not only on the shelves but also on the screen and become an integral part of your everyday life!
What was the secret of Jimmy Zámbó’s success?
When Jimmy Zámbó’s name comes up, many people think of old memories and the singer’s huge popularity. In my article I will show that Jimmy was not only a talented singer, but also a marketing genius. He consciously built his brand, which is still strong today. Charisma, a unique voice, deep emotions and direct contact with the audience all contributed to his success! In my article, I will also discuss how Jimmy was aware of marketing and how he used it to his advantage, even at a time when marketing was in its infancy in Hungary.
“Lolita”: the secret of a marketing professional’s obsession
🔥🎬 Ever wondered how a movie can mirror the world of marketing? Dive deep with me as I unravel the seductive tactics of “Lolita” and its uncanny resemblance to modern marketing strategies. Dive deep with me as I unravel the seductive tactics of “Lolita” and its uncanny resemblance to modern marketing strategies. From the allure of the forbidden to the art of understanding the buyer persona, this article offers a fresh perspective on marketing’s power to influence and persuade (the ethical way, of course 😉). If you’ve ever felt the magnetic pull of a brand or been captivated by a marketing campaign, you’ll want to read this! 🚀📈
Generation marketing – Generation Z
Generation Z is made up of young people born between 1995 and 2010 who are born into the world of digital technologies and are comfortable with rapid change. Technological development and the online space dominate their lives and they are particularly concerned about personal freedom, social responsibility and environmental awareness.
Think out of the box – Why step out of your comfort zone?
Thinking outside the box is the key to modern business, opening up new perspectives and fostering innovation. This mindset helps you stand out from the crowd and adapt to fast-changing challenges. Both individuals and businesses can benefit from this philosophy of life.
Who is the buyer persona and how do we create it?
A “buyer persona”is a fictional character that is created based on our target customer group. Market research and information gathering are essential to creating a persona, which can help us build a credible picture of our ideal customers. A well-developed buyer persona helps companies to create a more effective marketing strategy and to address their customers in a personalised way.
The importance of link building for SMEs: A comprehensive guide
What can video marketing do?
Videos increase trust, drive conversions and strengthen brands’ online presence. Videos are a powerful tool for reaching your target audience and promoting business success.