How did the classic Bible story of the Fall become the pinnacle of branding? SIÓ’s ingenious campaign is provocative, artistic and sales-focused – a perfect example of visual storytelling, creative…
The biggest sponsorship deal in the history of sport!
The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
What can a young marketer learn from Banksy?
“The World of Banksy – The Street is My Canvas” exhibition offers a unique insight into the life of this exceptional artist in a unique setting, while Banksy continues to maintain his mysterious anonymity. Original works are rarely available, but the reproductions here are stunning!
What was the secret of Jimmy Zámbó’s success?
When Jimmy Zámbó’s name comes up, many people think of old memories and the singer’s huge popularity. In my article I will show that Jimmy was not only a talented singer, but also a marketing genius. He consciously built his brand, which is still strong today. Charisma, a unique voice, deep emotions and direct contact with the audience all contributed to his success! In my article, I will also discuss how Jimmy was aware of marketing and how he used it to his advantage, even at a time when marketing was in its infancy in Hungary.