What makes a good leader?

A good leader is someone who inspires, motivates and brings people together around common goals. The leadership qualities presented in the article include outstanding communication skills, integrity, strategic thinking, empathy, flexibility, motivation and decision-making ability. These qualities are key to successful business development and ensuring the long-term success of the company.

Levi’s education-based campaign

In 1992, Levi’s sent a brochure to 25,000 HR departments in the USA, presenting the guidelines for “business casual” dressing with Levi’s products. The campaign aimed to answer the question “What is business casual dress?” and used an educational approach to promote the brand as a solution. As a result, in three years, companies increased their dress codes from 66% to 90% and Levi’s achieved a 10% increase.