buyer persona Archívum - Aletta Focus Marketing

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- Communication
- Marketing

“Lolita”: the secret of a marketing professional’s obsession

Posted byby Aletta
August 9, 2023
2 minute read
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🔥🎬 Ever wondered how a movie can mirror the world of marketing? Dive deep with me as I unravel the seductive tactics of “Lolita” and its uncanny resemblance to modern marketing strategies. Dive deep with me as I unravel the seductive tactics of “Lolita” and its uncanny resemblance to modern marketing strategies. From the allure of the forbidden to the art of understanding the buyer persona, this article offers a fresh perspective on marketing’s power to influence and persuade (the ethical way, of course 😉). If you’ve ever felt the magnetic pull of a brand or been captivated by a marketing campaign, you’ll want to read this! 🚀📈

Posted in
- Marketing

Who is the buyer persona and how do we create it?

Posted byby Aletta
July 24, 2023
3 minute read
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A “buyer persona”is a fictional character that is created based on our target customer group. Market research and information gathering are essential to creating a persona, which can help us build a credible picture of our ideal customers. A well-developed buyer persona helps companies to create a more effective marketing strategy and to address their customers in a personalised way.