Last night we watched the movie “And what about Tommy?”. I’d say I’m usually in the mood for something uplifting after a strong day, but not really. The film by…
I was talking to Andy Warhol
Andy Warhol Oh, I’m Andy Warhol, darling! We can talk all you want – pop art, celebrities, canned soups, Marilyn Monroe… anything! You know, I’ve always said that art is…
The wounds of the digital age: the tragedy of “I hope you die next time 😊” and Generation Z
I’ve been meaning to write these lines for years, because it’s one of my favourite films, both for its mood and its subject matter. Some films just stick with me….
Rise together, shine together.
From dreams to reality: the Creative Factory Talent Foundation is launched 2023, New York: an idea that is finally becoming reality today. In front of Andy Warhol’s studio, the idea…
Why do we still love fairy tales? Why do we need them?
It’s (still) 2024, Christmas is over, but the magic of fairy tales is still in the air. How is it possible that a Disney film or a fairytale story can…
The biggest sponsorship deal in the history of sport!
The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Predictive analytics: predicting the future with the power of data
Predictive analytics is a technology that uses data and statistical methods to predict what will happen in the future. Just as a meteorologist can predict that it will rain, predictive…
Artificial Intelligence in advertising: the AI revolution
Artificial intelligence is increasingly dominating the world of marketing and is also playing a growing role in business. While it seemed like a futuristic concept a few years ago, it…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
Introducing the world’s first AI musician
Everyone sees the world of AI technology differently: while some people are enthusiastic about it, others are afraid of change. The music industry has not been untouched by the AI…