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Generation marketing – Generation Z
Generation Z is made up of young people born between 1995 and 2010 who are born into the world of digital technologies and are comfortable with rapid change. Technological development and the online space dominate their lives and they are particularly concerned about personal freedom, social responsibility and environmental awareness.
Think out of the box – Why step out of your comfort zone?
Thinking outside the box is the key to modern business, opening up new perspectives and fostering innovation. This mindset helps you stand out from the crowd and adapt to fast-changing challenges. Both individuals and businesses can benefit from this philosophy of life.