The word “wannabe” comes from the word “want to be”. In common parlance, it is most often used to describe someone who is a copy of someone or some lifestyle,…
What is my digital footprint?
In the internet age, our digital footprint is always following us, even if we are not aware of it. Our social media profiles, our blog and our online activities (search history, comments…) all leave traces.
VOL2. My content through AI eyes
Join me on another adventure, where tengr.ai now gives me feedback on my personal brand essence, focusing on my content.
What kind of character am I based on what the digital world sees of me?
Nosedive 🫠 Digital life versus Reality
In this article, I analyse the differences between digital life and reality. As a digital content creator, I am critical of the imbalance between digital feedback and real-life interactions.
Old Spice: The power of humour and interactivity in advertising
Old Spice’s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men’s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers’ questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.