Don’t be boring!

The most important marketing rule: don’t be boring!

Look, anyone can give you data, arguments, numbers. But the one who can make the story interesting, gripping, memorable, well, that’s the one who takes home the prize!

It’s a well-timed post, a touch of humour or even an unusual idea that stands out from the noise. It’s not enough to be good – you have to be interesting.

So: spice up the story, be bold and remember that the most boring content goes unnoticed.