The dark art of manipulation and propaganda from Goebbels to modern advertising. Know the psychological tricks, defend yourself against influence. Every day, we are exposed to thousands of advertising messages…
When the tail wags
“Why is the dog wagging its tail? Because the dog is smarter than his tail. If the tail was smarter, it would wag the dog.” The manipulation of reality We…
A handbook for branding Hungarian SMEs
MORE THAN A PRODUCT – THE BRAND AS A PERSONALITY Why is it difficult to stand out from the noise? In today’s market, competition is not just about price and…
What AI optimisation is and who NOT to sign up with – get ready, you’ll soon be inundated with paid ads.
AI OPTIMIZATION – Be the AI answer! Many people think of innovation as a straight path to competitive advantage, where everyone else is just eating your dust. But in the…
The myth of the “Garage”: did all successful brands really start in a dusty corner?
There is the cliché that every successful business started in a garage or a dorm room. As if only humble beginnings guarantee a billion-dollar empire. But is this really the…
What is a Wannabe? The Phenomenon and its Different Faces
The word “wannabe” comes from the word “want to be”. In common parlance, it is most often used to describe someone who is a copy of someone or some lifestyle,…
The roughest house party ever!
Ever wondered what it would be like to party with your favourite movie heroes one night? If some of the most iconic characters in film history appeared not on screen,…
WARHOL.
WARHOL. He is one of my role models. One of the most brilliant marketers I have ever “known” – and we have never met. Yet, I learned a lot from…
SIÓ – you’re a genius, seriously
How did the classic Bible story of the Fall become the pinnacle of branding? SIÓ’s ingenious campaign is provocative, artistic and sales-focused – a perfect example of visual storytelling, creative…
Big brand advertising reimagined
I was inspired by the SIÓ ad with Adam and Eve, so I brought some of my own ideas to implement.. 👜 Gucci x Medici Princess“High-fashion oil painting of a…