Do you have a work-life balance? Or do you feel stuck in a rut? 🐿️
Immerse yourself in fresh perspectives (and Lake Balaton), mental balance and the importance of preventing burnout in my latest article on how I work to live a harmonious and productive life – I’m not a mastermind (!) but that’s why it might be useful to read it.
When Jimmy Zámbó’s name comes up, many people think of old memories and the singer’s huge popularity. In my article I will show that Jimmy was not only a talented singer, but also a marketing genius. He consciously built his brand, which is still strong today. Charisma, a unique voice, deep emotions and direct contact with the audience all contributed to his success! In my article, I will also discuss how Jimmy was aware of marketing and how he used it to his advantage, even at a time when marketing was in its infancy in Hungary.
🔥🎬 Ever wondered how a movie can mirror the world of marketing? Dive deep with me as I unravel the seductive tactics of “Lolita” and its uncanny resemblance to modern marketing strategies. Dive deep with me as I unravel the seductive tactics of “Lolita” and its uncanny resemblance to modern marketing strategies. From the allure of the forbidden to the art of understanding the buyer persona, this article offers a fresh perspective on marketing’s power to influence and persuade (the ethical way, of course 😉). If you’ve ever felt the magnetic pull of a brand or been captivated by a marketing campaign, you’ll want to read this! 🚀📈
I am currently attending a course at Harvard University entitled “Practicing Leadership: Fundamentals”, led by Ronald Heifetz, a globally recognized expert on leadership. Heifetz offers a new perspective on leadership, where he imagines leadership as a dance floor. In this metaphor, the dance floor is a place of action, while the balcony is a place of reflection and broader perspective. A balance between the two is essential for effective leadership. The most common leadership failures stem from misdiagnosis.
In the modern world, the constant flow of information and the use of digital tools can reduce our ability to concentrate, which is now shorter than a goldfish. Multitasking, while it may seem efficient, actually reduces our productivity and increases the number of mistakes. Improving concentration and attention not only improves individual performance, but also improves quality of life.
Generation Z is made up of young people born between 1995 and 2010 who are born into the world of digital technologies and are comfortable with rapid change. Technological development and the online space dominate their lives and they are particularly concerned about personal freedom, social responsibility and environmental awareness.
Thinking outside the box is the key to modern business, opening up new perspectives and fostering innovation. This mindset helps you stand out from the crowd and adapt to fast-changing challenges. Both individuals and businesses can benefit from this philosophy of life.
The success of Klapka György Gold Jewellery Advertising is based on simplicity, repetition, personal contact and authenticity. These elements are the foundation of a strong and memorable advertisement that is timeless and relevant to today’s marketing. Advertising builds credibility not by over-promising, but by honest communication.
The Heinz advertisement with Ed Sheeran capitalizes on the power of relatability to the average person, showcasing the singer as he swaps gourmet sauces for Heinz ketchup in a restaurant. The authenticity of the advertisement is enhanced by the fact that Sheeran himself came up with the idea, and it appeals to the audience through humor, simplicity, and the effective use of influencer marketing. Moreover, the Heinz Ketchup tattoo on the singer’s arm further strengthens the genuine connection between the brand and the singer.
A “buyer persona”is a fictional character that is created based on our target customer group. Market research and information gathering are essential to creating a persona, which can help us build a credible picture of our ideal customers. A well-developed buyer persona helps companies to create a more effective marketing strategy and to address their customers in a personalised way.