Old Spice’s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men’s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers’ questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.
Delegation is key to successful management, as it allows managers to manage their time more effectively, harness the expertise of their team members, promote ownership and development, and build trust in their team. Delegation not only helps to manage time, but also helps to motivate the team and nurture talent. Managers should take advantage of this tool for effective business development.
In 1992, Levi’s sent a brochure to 25,000 HR departments in the USA, presenting the guidelines for “business casual” dressing with Levi’s products. The campaign aimed to answer the question “What is business casual dress?” and used an educational approach to promote the brand as a solution. As a result, in three years, companies increased their dress codes from 66% to 90% and Levi’s achieved a 10% increase.