The dark art of manipulation and propaganda from Goebbels to modern advertising. Know the psychological tricks, defend yourself against influence. Every day, we are exposed to thousands of advertising messages…
When persuasion became manipulation: Goebbels and the dark side of modern advertising techniques
A handbook for branding Hungarian SMEs
MORE THAN A PRODUCT – THE BRAND AS A PERSONALITY Why is it difficult to stand out from the noise? In today’s market, competition is not just about price and…
What is a Wannabe? The Phenomenon and its Different Faces
The word “wannabe” comes from the word “want to be”. In common parlance, it is most often used to describe someone who is a copy of someone or some lifestyle,…
The roughest house party ever!
Ever wondered what it would be like to party with your favourite movie heroes one night? If some of the most iconic characters in film history appeared not on screen,…
WARHOL.
WARHOL. He is one of my role models. One of the most brilliant marketers I have ever “known” – and we have never met. Yet, I learned a lot from…
Big brand advertising reimagined
I was inspired by the SIÓ ad with Adam and Eve, so I brought some of my own ideas to implement.. 👜 Gucci x Medici Princess“High-fashion oil painting of a…
Film recommendation: the garden of Fanni
In Hungary, in 2018, a law banned people from living in public spaces, effectively criminalising homelessness. In 2020, the government made it impossible to change birth sex and the associated…
Hunyadi: The genius series and the behind-the-scenes marketing strategy
Why does the Hunyadi series stand out from other productions? The Hunyadi series is not only a historical production, but also the result of a perfectly planned and executed marketing…
Sora is here
A new milestone in technology and I am already part of it! Come and join me! I finally managed to get access to the Sora platform (Hail from Virginia… but…
Andy Warhol’s philosophy: at the border between art and reality
Andy Warhol – The Relationship between Art and Reality Oh, I’m Andy Warhol, darling! We can talk all you want – pop art, celebrities, canned soups, Marilyn Monroe… anything! You…