I’ve been meaning to write these lines for years, because it’s one of my favourite films, both for its mood and its subject matter. Some films just stick with me….
Rise together, shine together.
From dreams to reality: the Creative Factory Talent Foundation is launched 2023, New York: an idea that is finally becoming reality today. In front of Andy Warhol’s studio, the idea…
Soft White Underbelly – Stories from the margins of society
The Soft White Underbelly YouTube channel was launched by photographer Mark Laita in April 2016 to showcase the most vulnerable and marginalised in society. The name of the channel comes…
Why do we still love fairy tales? Why do we need them?
It’s (still) 2024, Christmas is over, but the magic of fairy tales is still in the air. How is it possible that a Disney film or a fairytale story can…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
Why you?
– Question. What are you offering? What’s interesting? – Well, we help brands build identity. – I know what marketing is… but why you? – There is a saying. “People…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Introducing the world’s first AI musician
Everyone sees the world of AI technology differently: while some people are enthusiastic about it, others are afraid of change. The music industry has not been untouched by the AI…
Decisions
How do we decide the big questions of our lives? Why do we procrastinate and when do we act on instinct? Are instinctive decisions the best?
Sex and New York: marketers from the big city
How has Sex and the City used its marketing tools to become an iconic brand?
Learn about the impact of audience definition, the art of product integration and pushing social norms on the success of the series.