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Learning through advertisement analysis and movies not only educates but also entertains, while providing a deeper insight into the world of marketing. In my blog, I present the strategies behind the most memorable advertisements and movies in an exciting and entertaining way. Dive into this creative world with me, where learning and entertainment go hand in hand!

Authentic fandom: Ed Sheeran and the memorable Heinz Ketchup advertisement.

  • Posted byby Aletta
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The Heinz advertisement with Ed Sheeran capitalizes on the power of relatability to the average person, showcasing the singer as he swaps gourmet sauces for Heinz ketchup in a restaurant. The authenticity of the advertisement is enhanced by the fact that Sheeran himself came up with the idea, and it appeals to the audience through humor, simplicity, and the effective use of influencer marketing. Moreover, the Heinz Ketchup tattoo on the singer’s arm further strengthens the genuine connection between the brand and the singer.

Why is it good to involve the target audience?

  • Posted byby Aletta
  • 2 minute read
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By actively engaging audiences, we can achieve deeper brand engagement and a longer presence, creating added value for both audiences and businesses. The power of interactivity and identification is essential in today’s marketing.

Old Spice: The power of humour and interactivity in advertising

  • Posted byby Aletta
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Old Spice’s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men’s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers’ questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.

Levi’s education-based campaign

  • Posted byby Aletta
  • 2 minute read
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In 1992, Levi’s sent a brochure to 25,000 HR departments in the USA, presenting the guidelines for “business casual” dressing with Levi’s products. The campaign aimed to answer the question “What is business casual dress?” and used an educational approach to promote the brand as a solution. As a result, in three years, companies increased their dress codes from 66% to 90% and Levi’s achieved a 10% increase.