The dark art of manipulation and propaganda from Goebbels to modern advertising. Know the psychological tricks, defend yourself against influence. Every day, we are exposed to thousands of advertising messages…
When the tail wags
“Why is the dog wagging its tail? Because the dog is smarter than his tail. If the tail was smarter, it would wag the dog.” The manipulation of reality We…
A handbook for branding Hungarian SMEs
MORE THAN A PRODUCT – THE BRAND AS A PERSONALITY Why is it difficult to stand out from the noise? In today’s market, competition is not just about price and…
WARHOL.
WARHOL. He is one of my role models. One of the most brilliant marketers I have ever “known” – and we have never met. Yet, I learned a lot from…
SIÓ – you’re a genius, seriously
How did the classic Bible story of the Fall become the pinnacle of branding? SIÓ’s ingenious campaign is provocative, artistic and sales-focused – a perfect example of visual storytelling, creative…
Big brand advertising reimagined
I was inspired by the SIÓ ad with Adam and Eve, so I brought some of my own ideas to implement.. 👜 Gucci x Medici Princess“High-fashion oil painting of a…
AI models at H&M: a new era or the end of authenticity?
H&M’s latest campaigns feature not flesh-and-blood models, but AI-generated characters, digital copies of real people. And this opens a whole new chapter in fashion visualisation. Why is it worth it…
Hunyadi: The genius series and the behind-the-scenes marketing strategy
Why does the Hunyadi series stand out from other productions? The Hunyadi series is not only a historical production, but also the result of a perfectly planned and executed marketing…
Sora is here
A new milestone in technology and I am already part of it! Come and join me! I finally managed to get access to the Sora platform (Hail from Virginia… but…
Rise together, shine together.
From dreams to reality: the Creative Factory Talent Foundation is launched 2023, New York: an idea that is finally becoming reality today. In front of Andy Warhol’s studio, the idea…