🚀 Why is content marketing so important?
Did you know that content marketing is not just about sharing information? Good content builds brand loyalty, increases engagement and helps you stand out from the crowd!
…so it builds a stable follower/buyer base for you and generates revenue in the long-term.
But how to use it effectively? What are the pitfalls? And why we should use it?
The success of Klapka György Gold Jewellery Advertising is based on simplicity, repetition, personal contact and authenticity. These elements are the foundation of a strong and memorable advertisement that is timeless and relevant to today’s marketing. Advertising builds credibility not by over-promising, but by honest communication.
The Heinz advertisement with Ed Sheeran capitalizes on the power of relatability to the average person, showcasing the singer as he swaps gourmet sauces for Heinz ketchup in a restaurant. The authenticity of the advertisement is enhanced by the fact that Sheeran himself came up with the idea, and it appeals to the audience through humor, simplicity, and the effective use of influencer marketing. Moreover, the Heinz Ketchup tattoo on the singer’s arm further strengthens the genuine connection between the brand and the singer.
In 1992, Levi’s sent a brochure to 25,000 HR departments in the USA, presenting the guidelines for “business casual” dressing with Levi’s products. The campaign aimed to answer the question “What is business casual dress?” and used an educational approach to promote the brand as a solution. As a result, in three years, companies increased their dress codes from 66% to 90% and Levi’s achieved a 10% increase.