How did the classic Bible story of the Fall become the pinnacle of branding? SIÓ’s ingenious campaign is provocative, artistic and sales-focused – a perfect example of visual storytelling, creative…
Big brand advertising reimagined
I was inspired by the SIÓ ad with Adam and Eve, so I brought some of my own ideas to implement.. 👜 Gucci x Medici Princess“High-fashion oil painting of a…
The biggest sponsorship deal in the history of sport!
The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Artificial Intelligence in advertising: the AI revolution
Artificial intelligence is increasingly dominating the world of marketing and is also playing a growing role in business. While it seemed like a futuristic concept a few years ago, it…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Join the movement: honest relationships and advertising in the digital world
How can real creativity and personal contact inspire us in a technology-driven world?
Andy Warhol, one of the world’s best marketers – Learn from the Master
I’m a fan of Andy Warhol because he was not only brilliant, but also innovative, creative and brave. Warhol was able to take everyday objects like Campbell’s soup cans or…
Creating compelling campaigns
What makes a campaign not just good, but really interesting and attractive? It is a mixture of art, psychology and strategy. (and it is still a question whether marketing is…
No one reads ads
“Nobody reads ads. People read what interests them, and sometimes that’s an ad.” Howard Luck Gossage Now that statement is a timeless gem, isn’t it? In the fast-changing world of…