Artificial intelligence is increasingly dominating the world of marketing and is also playing a growing role in business. While it seemed like a futuristic concept a few years ago, it…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Join the movement: honest relationships and advertising in the digital world
How can real creativity and personal contact inspire us in a technology-driven world?
Andy Warhol, one of the world’s best marketers – Learn from the Master
I’m a fan of Andy Warhol because he was not only brilliant, but also innovative, creative and brave. Warhol was able to take everyday objects like Campbell’s soup cans or…
Creating compelling campaigns
What makes a campaign not just good, but really interesting and attractive? It is a mixture of art, psychology and strategy. (and it is still a question whether marketing is…
No one reads ads
“Nobody reads ads. People read what interests them, and sometimes that’s an ad.” Howard Luck Gossage Now that statement is a timeless gem, isn’t it? In the fast-changing world of…
Content marketing – What is it?
🚀 Why is content marketing so important?
Did you know that content marketing is not just about sharing information? Good content builds brand loyalty, increases engagement and helps you stand out from the crowd!
…so it builds a stable follower/buyer base for you and generates revenue in the long-term.
But how to use it effectively? What are the pitfalls? And why we should use it?
The secret behind the Klapka György Gold Jewellery advert
The success of Klapka György Gold Jewellery Advertising is based on simplicity, repetition, personal contact and authenticity. These elements are the foundation of a strong and memorable advertisement that is timeless and relevant to today’s marketing. Advertising builds credibility not by over-promising, but by honest communication.
Authentic fandom: Ed Sheeran and the memorable Heinz Ketchup advertisement.
The Heinz advertisement with Ed Sheeran capitalizes on the power of relatability to the average person, showcasing the singer as he swaps gourmet sauces for Heinz ketchup in a restaurant. The authenticity of the advertisement is enhanced by the fact that Sheeran himself came up with the idea, and it appeals to the audience through humor, simplicity, and the effective use of influencer marketing. Moreover, the Heinz Ketchup tattoo on the singer’s arm further strengthens the genuine connection between the brand and the singer.