As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Andy Warhol, one of the world’s best marketers – Learn from the Master
I’m a fan of Andy Warhol because he was not only brilliant, but also innovative, creative and brave. Warhol was able to take everyday objects like Campbell’s soup cans or…
Levi’s education-based campaign
In 1992, Levi’s sent a brochure to 25,000 HR departments in the USA, presenting the guidelines for “business casual” dressing with Levi’s products. The campaign aimed to answer the question “What is business casual dress?” and used an educational approach to promote the brand as a solution. As a result, in three years, companies increased their dress codes from 66% to 90% and Levi’s achieved a 10% increase.