As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring, isn’t it?
You may have heard it a thousand times, but it’s still true, and not everyone applies it! Let’s see why I love the following example…
SPOILER: CINEMATIC!
“It turns out that I’m not the deadliest thing in the office”
Attention, office workers!
Long hours at the table? This can be a threat to your mental health. But there is good news! Just 15 minutes of exercise can help reverse the negative effects.
That’s why this campaign encourages everyone to take a Desk Break and move not only your body, but also your mind!
Find out more: www.asics.com/deskbreak
Watch the video here:
(you will love it, WOW)
With World Mental Health Day approaching on 10 October, the famous actor Brian Cox has joined in as the ‘World’s Scariest Boss’ to remind us that stress increases hour by hour when you’re constantly working at your desk.
But just a quarter of an hour of exercise can do wonders!
I am in love with this commercial today! Look at all the emotion on his face… So impressive! And the bonus is that it’s for a good cause!
