I’m delighted to announce that I am among the newest member of the Forbes Business Club and featured in the 10th anniversary edition of the magazin, in November! It is a reminder that for managers, continuous learning and adaptation is not a luxury, but a necessity.
Nearing Halloween: Tim Burton and the art of uniqueness
Draw inspiration from Tim Burton’s films and career to learn how to become the best at what you do. Discover the power of passion, perseverance, continuous learning and good relationships to achieve success. Success is not a destination, but a journey. Be part of this journey and enjoy every step of the way!
Content marketing – What is it?
🚀 Why is content marketing so important?
Did you know that content marketing is not just about sharing information? Good content builds brand loyalty, increases engagement and helps you stand out from the crowd!
…so it builds a stable follower/buyer base for you and generates revenue in the long-term.
But how to use it effectively? What are the pitfalls? And why we should use it?
Confidence and Commitment at work
✨ Trust and Commitment is not only the key to success at work, but also the foundation for a happier, more balanced life. I recently attended a special event with an old friend and colleague, Gabriella Jenei “Gabus”. 🌟 This inspired today’s theme.
Why is it good to involve the target audience?
By actively engaging audiences, we can achieve deeper brand engagement and a longer presence, creating added value for both audiences and businesses. The power of interactivity and identification is essential in today’s marketing.
Old Spice: The power of humour and interactivity in advertising
Old Spice’s 2010 advertising campaign was targeted at a female audience, as women buy 70% of men’s toiletries. The interactive approach of the campaign, which used personalised videos on social media to answer consumers’ questions, made the brand viral. As a result, sales of Old Spice have grown significantly and the brand has achieved a leading position in the United States.