Why does the Hunyadi series stand out from other productions? The Hunyadi series is not only a historical production, but also the result of a perfectly planned and executed marketing…
The biggest sponsorship deal in the history of sport!
The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Why you?
– Question. What are you offering? What’s interesting? – Well, we help brands build identity. – I know what marketing is… but why you? – There is a saying. “People…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Decisions
How do we decide the big questions of our lives? Why do we procrastinate and when do we act on instinct? Are instinctive decisions the best?
Join the movement: honest relationships and advertising in the digital world
How can real creativity and personal contact inspire us in a technology-driven world?
Born to lead? – Myth and Reality
In this article, I explore whether there really is such a thing as a “born leader”, or whether leadership skills can be developed through learning and development.
Hand painted cinema posters
Discover hand-painted cinema posters of the mysterious “Hungarian Warhol” at the Marczibányi Square Cultural Centre. A unique exhibition combining the world of cinema and pop art.
Creating compelling campaigns
What makes a campaign not just good, but really interesting and attractive? It is a mixture of art, psychology and strategy. (and it is still a question whether marketing is…
Striking the right balance: soft and hard HRM strategies in management
As a leader, how do you navigate the complex terrain of managing people? In human resource management (HRM), the choice between soft and hard approaches is more than a managerial…