Why you?

– Question. What are you offering? What’s interesting? – Well, we help brands build identity. – I know what marketing is… but why you? – There is a saying. “People…

A very effective advertisement

As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…

Decisions

How do we decide the big questions of our lives?
Why do we procrastinate and when do we act on instinct?
Are instinctive decisions the best?

Born to lead? – Myth and Reality

In this article, I explore whether there really is such a thing as a “born leader”, or whether leadership skills can be developed through learning and development.

Hand painted cinema posters

Discover hand-painted cinema posters of the mysterious “Hungarian Warhol” at the Marczibányi Square Cultural Centre. A unique exhibition combining the world of cinema and pop art.

Creating compelling campaigns

What makes a campaign not just good, but really interesting and attractive? It is a mixture of art, psychology and strategy. (and it is still a question whether marketing is…

Business community

I’m delighted to announce that I am among the newest member of the Forbes Business Club and featured in the 10th anniversary edition of the magazin, in November! It is a reminder that for managers, continuous learning and adaptation is not a luxury, but a necessity.