Artificial intelligence is increasingly dominating the world of marketing and is also playing a growing role in business. While it seemed like a futuristic concept a few years ago, it…
Don’t be boring!
The most important marketing rule: don’t be boring! Look, anyone can give you data, arguments, numbers. But the one who can make the story interesting, gripping, memorable, well, that’s the…
Film recommendation: the Szer
Are you also concerned about the passage of time? Are you bothered by the signs of ageing or do you see it as a natural process? How far would you…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
Why you?
– Question. What are you offering? What’s interesting? – Well, we help brands build identity. – I know what marketing is… but why you? – There is a saying. “People…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Online Fraud Step by Step: The Immediate ZenX Case Study
Master Online Fraud: How I Scam You with Professional Marketing Tools Online scams, such as the “Immediate ZenX” investment scam, use a multi-step, highly sophisticated process that employs the most…
Sex and New York: marketers from the big city
How has Sex and the City used its marketing tools to become an iconic brand?
Learn about the impact of audience definition, the art of product integration and pushing social norms on the success of the series.
What can a young marketer learn from Banksy?
“The World of Banksy – The Street is My Canvas” exhibition offers a unique insight into the life of this exceptional artist in a unique setting, while Banksy continues to maintain his mysterious anonymity. Original works are rarely available, but the reproductions here are stunning!
Conversations with the past: living discourses with historical figures
When you don’t read the book, but talk to it.