“Nobody reads ads. People read what interests them, and sometimes that’s an ad.” Howard Luck Gossage Now that statement is a timeless gem, isn’t it? In the fast-changing world of…
Halloween in the marketing world: How to make the most of one of the most exciting holidays of the year? 🎃👻
🎃👻 Halloween in the world of marketing! 🕷️🦇 Wondering how to use this exciting holiday to your business’ advantage? Discover the latest tips and tricks guaranteed to make you stand out from the crowd! 🖤
Click and join me in a world of spooky marketing strategies! 🔮🕯️
Attention!
After applying the tips suggested in this article, your competitors may be horrified by your success! 🧟♂️😉
Branded Entertainment
🔍🎬 Let’s take a peek into the hidden secrets of the advertising industry together! How does brand positioning change consumer behaviour? Why does a product become part of your favourite movie or even a character in it, and how does this influence your choices? 🎥✨Journey with me in the exciting world where products come to life not only on the shelves but also on the screen and become an integral part of your everyday life!
What was the secret of Jimmy Zámbó’s success?
When Jimmy Zámbó’s name comes up, many people think of old memories and the singer’s huge popularity. In my article I will show that Jimmy was not only a talented singer, but also a marketing genius. He consciously built his brand, which is still strong today. Charisma, a unique voice, deep emotions and direct contact with the audience all contributed to his success! In my article, I will also discuss how Jimmy was aware of marketing and how he used it to his advantage, even at a time when marketing was in its infancy in Hungary.
“Lolita”: the secret of a marketing professional’s obsession
🔥🎬 Ever wondered how a movie can mirror the world of marketing? Dive deep with me as I unravel the seductive tactics of “Lolita” and its uncanny resemblance to modern marketing strategies. Dive deep with me as I unravel the seductive tactics of “Lolita” and its uncanny resemblance to modern marketing strategies. From the allure of the forbidden to the art of understanding the buyer persona, this article offers a fresh perspective on marketing’s power to influence and persuade (the ethical way, of course 😉). If you’ve ever felt the magnetic pull of a brand or been captivated by a marketing campaign, you’ll want to read this! 🚀📈
“Practising leadership: basic principles” with Ronald Heifetz
I am currently attending a course at Harvard University entitled “Practicing Leadership: Fundamentals”, led by Ronald Heifetz, a globally recognized expert on leadership. Heifetz offers a new perspective on leadership, where he imagines leadership as a dance floor. In this metaphor, the dance floor is a place of action, while the balcony is a place of reflection and broader perspective. A balance between the two is essential for effective leadership. The most common leadership failures stem from misdiagnosis.
Who is the buyer persona and how do we create it?
A “buyer persona”is a fictional character that is created based on our target customer group. Market research and information gathering are essential to creating a persona, which can help us build a credible picture of our ideal customers. A well-developed buyer persona helps companies to create a more effective marketing strategy and to address their customers in a personalised way.
Nostalgia and Brand Loyalty: the power of Rakuten’s ‘Clueless’ advertising
What can video marketing do?
Videos increase trust, drive conversions and strengthen brands’ online presence. Videos are a powerful tool for reaching your target audience and promoting business success.
