“Nobody reads ads. People read what interests them, and sometimes that’s an ad.”
Howard Luck Gossage
Now that statement is a timeless gem, isn’t it? In the fast-changing world of advertising, it is more important than ever to understand this truth and take it seriously.
But what can we do to ensure that our ads are not only seen, but read, remembered and acted upon?
I have provided some basic key strategies to help you gain an edge in the advertising race:
1. Know your audience – Ever wondered what makes your audience curious? “Reaching inside” them and understanding their interests and what they are indifferent about is the first step to creating ads that resonate with them, that get their attention. So you need to know the person you want to talk to.
2. Data is your best friend – Are you harnessing the power of analytics? In a world driven by data, valuable insights can be the compass for successful campaigns. (and measure – measure – measure)
3. Creativity is a cool thing – How often do you think “outside the box”? Remember, it’s not just about the product, it’s about the story you tell and the emotions you evoke.
4. Stay fashionable – Are you keeping up with the latest trends? The world is changing fast and so are consumer preferences. Staying up to date is key!
5. Build relationships, not just campaigns – Do your ads create a narrative that your audience can relate to? It’s all about creating a lasting bond with your consumers.
6. Ethics do matter – In a world that is more conscious than ever, how do you ensure your advertising is responsible and ethical?
Remember, it’s not just about grabbing attention with your messages; it’s also about engaging the mind and heart.
What strategies do you use to make your ads stand out? Share your thoughts!
The picture was taken with the DALL-E AI app, my very first creation, maybe not so bad 🙂
