The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
The Golden Age of the 70s: the porn film marketing revolution 🔞
Porn marketing – How did the porn industry become a mainstream cultural phenomenon? In the 1970s, the porn industry revolutionised marketing. Learn the secrets of the “Golden Age of Porn”…
Who is the buyer persona and how do we create it?
A “buyer persona”is a fictional character that is created based on our target customer group. Market research and information gathering are essential to creating a persona, which can help us build a credible picture of our ideal customers. A well-developed buyer persona helps companies to create a more effective marketing strategy and to address their customers in a personalised way.
Why is it good to involve the target audience?
By actively engaging audiences, we can achieve deeper brand engagement and a longer presence, creating added value for both audiences and businesses. The power of interactivity and identification is essential in today’s marketing.