I’ve been meaning to write these lines for years, because it’s one of my favourite films, both for its mood and its subject matter. Some films just stick with me….
Generation marketing – Generation Z
Generation Z is made up of young people born between 1995 and 2010 who are born into the world of digital technologies and are comfortable with rapid change. Technological development and the online space dominate their lives and they are particularly concerned about personal freedom, social responsibility and environmental awareness.