AI OPTIMIZATION – Be the AI answer!
Many people think of innovation as a straight path to competitive advantage, where everyone else is just eating your dust. But in the digital world, innovation is often more about staying competitive. And you might only have a few days or weeks of lead… You just have to gallop. 😎 While we’ve got a service up and running, full of satisfied customers and referrals, others are launching campaigns on landing pages that were completed two days ago and are not yet measured… Well, we’re ahead of you at this point! And maybe this anticipation will only last for a few days, but it’s very exciting!
Remember the days when we used to search Google like a wizard who could only get results with words? “Plasterboard in Alsonémedi” – type it in, enter, then pray for a relevant link. It’s like we’ve used some secret code system in the digital universe! 😂
And, of course, we still love good old SEO! (That’s my pet peeve, if I sit down with someone to talk about it and they turn the “ON” button on me, I could explain it all morning!) SEO is still basic, as relevant keywords and technical optimization is what ensures a website’s meaningfulness and indexability and positioning for search engines. But as the world – and especially user habits – change/evolve, we need to keep up!
Well, that’s (partly) over! Over the last few months, our team has been not only drinking coffee and thinking “what’s the future?”, but also working hard to make a huge leap into the digital space. And I’m proud to say: we did it! From now on, we’re optimising for the future! 🚀
You know, AI (think ChatGPT, or Google’s own Gemini) is creeping into our everyday lives, slowly but surely. It’s no longer just throwing links at us, it’s giving us real, intelligent answers to our complex questions. For example, instead of “insulation shop” being the magic word, you can now type (or type): “Help me, I’m looking for an insulation shop in and around Alsónémedi, where I can buy plasterboard, it should be reliable and have additional tools!” And lo and behold, the AI is already organising the answers nicely, with recommended sources! You don’t get links, you get… the ANSWER!
This is what we call AI/response engine optimisation. During AEO, we build content strategy around user intent and query-based search to ensure that your company is featured as a solution in AI summaries. In addition to keeping you at the top of Google with traditional SEO, we’re now helping AI searchers find you and even recommend you TITLES! Imagine, even paid ads can be beaten by a well-optimised AI response! 🤯
WHAT ARE OUR EXPERTS DOING?
- Intent-based keyword research and question identification
- Produce detailed, informative and structured content
- Using structured data
- Credibility and expertise
- Continuous monitoring and adaptation
The world of AI is changing rapidly, with new algorithms and features emerging. We constantly monitor these trends (a dedicated AI department is dedicated to this) and optimise the system to ensure that our partners’ profiles and pages are always up-to-date and AI-compatible.
So, if you’ve been wondering “do I need this?”, the answer is that you should have had it yesterday (humorously speaking)! Users are increasingly searching with questions, and more and more are using AI for this purpose. Almost half of all Hungarian internet users already use generative AI regularly, and ChatGPT alone has over 2 million Hungarian users. Google has also introduced AI summaries in Hungarian search results, so the future is already booming in the present.
The team has put a lot of effort into making sure that our partners are among the first in the market to be AI-enabled, and that their sites are built not just to be found, but to be presented as concrete solutions to users’ problems. This opens up a new customer channel for them, focused on future search trends.
Are you ready for the future? Because we’re already in it! Come on, let’s talk about it! ☕️
I PROMISED SOME SUPPORT IN THE POST…
Get ready, in 2 weeks everyone will want to sell you AI OPTIMIZATION. There is nothing wrong with that, it is the future, but keep your eyes open. I am here to prepare you a bit so that you can ask relevant questions and filter out those who are ChatGPT knights but want to ride the wave. What’s in it for me? So that my profession doesn’t stay in the shitter and I have to “clean up” less after others. No problem, I like it, but it would be nice not to have desperate clients 🙂
I’VE PUT TOGETHER SOME QUESTIONS YOU CAN ASK THE SPECIALIST WHO WANTS TO OPTIMIZE YOUR SITE FOR THE AI SEARCH ENGINES. IF YOU GET THE FEELING FROM HIS ANSWERS THAT HE’S NOT THAT MUCH OF A SPECIALIST, WAIT FOR THE NEXT REQUEST.
1. How is the success of AEO (Answer Engine Optimization) measured? What metrics are used that go beyond traditional SEO ranking?
Why it’s important: The goal of AEO is not necessarily to get you to click on a link, but to get AI to recommend your content as a source. More specific metrics are needed to measure this.
2. What concrete steps are being taken to ensure that AI systems (e.g. Google Gemini, ChatGPT) choose our content as a source, even before paid advertising?
Why it matters: don’t settle for generalities! A true specialist knows that content structure, the use of structured data (Schema Markup), question-and-answer formats, and in-depth, authoritative content are all essential.
3. How are user intent and complex issues identified during the optimisation process? What tools or methodologies are used?
Why it matters: the AEO focuses on user intent and questions, not just keywords. The expert needs to have concrete examples and methods to do this.
4. Can you show AI-optimised profiles or content that are already in operation and how you demonstrate their effectiveness?
Why it matters: references and, even better, living, working examples are the best proof. Don’t settle for theoretical successes!
5. What types of content do AI search engines prefer, and how do they help our company produce such detailed, deeper content that solves real problems?
Why it matters: AI sees profiles as a “knowledge base”. The specialist will know that this requires detailed, solution-focused content, often supplemented by FAQ sections. And this is just the beginning..
6. How do you monitor and adapt to continuous changes in AI algorithms and features? How often is content re-optimised when new trends emerge?
Why it matters: the world of AI is changing at lightning speed. A dedicated team or constant monitoring is essential to keep profiles up-to-date and AI-compatible.
7. What role do credibility and expertise play in AI optimisation? How do they strengthen our company’s reputation in the eyes of AI?
Why it’s important: AI does not generate “authoritative” answers from uncertain sources, preferring reliable sources. The specialist can explain how a stable site, structure and quality of content helps.
Good luck with your specialist hunt! I hope this little “checklist” helps you to really choose the best one!
Aletta Nagy-Kozma
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