The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Predictive analytics: predicting the future with the power of data
Predictive analytics is a technology that uses data and statistical methods to predict what will happen in the future. Just as a meteorologist can predict that it will rain, predictive…
Artificial Intelligence in advertising: the AI revolution
Artificial intelligence is increasingly dominating the world of marketing and is also playing a growing role in business. While it seemed like a futuristic concept a few years ago, it…
Farewell letter to Lolita
For me, smoking cigarettes was never just a habit. It was a part of my life, not just in the morning routine, but in the small breaks in the day…
Don’t be boring!
The most important marketing rule: don’t be boring! Look, anyone can give you data, arguments, numbers. But the one who can make the story interesting, gripping, memorable, well, that’s the…
Film recommendation: the Szer
Are you also concerned about the passage of time? Are you bothered by the signs of ageing or do you see it as a natural process? How far would you…
Theory meets practice at Netflix: a case study on modern organisational development
The Netflix Organisational Culture Detailed Analysis of the “Freedom and Responsibility” Model Netflix’s organisational culture is based on the principle of “Freedom and Responsibility”, which focuses on employee autonomy and…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
Why you?
– Question. What are you offering? What’s interesting? – Well, we help brands build identity. – I know what marketing is… but why you? – There is a saying. “People…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…