MORE THAN A PRODUCT – THE BRAND AS A PERSONALITY Why is it difficult to stand out from the noise? In today’s market, competition is not just about price and…
SIÓ – you’re a genius, seriously
How did the classic Bible story of the Fall become the pinnacle of branding? SIÓ’s ingenious campaign is provocative, artistic and sales-focused – a perfect example of visual storytelling, creative…
Big brand advertising reimagined
I was inspired by the SIÓ ad with Adam and Eve, so I brought some of my own ideas to implement.. 👜 Gucci x Medici Princess“High-fashion oil painting of a…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Sex and New York: marketers from the big city
How has Sex and the City used its marketing tools to become an iconic brand?
Learn about the impact of audience definition, the art of product integration and pushing social norms on the success of the series.
Content marketing – What is it?
🚀 Why is content marketing so important?
Did you know that content marketing is not just about sharing information? Good content builds brand loyalty, increases engagement and helps you stand out from the crowd!
…so it builds a stable follower/buyer base for you and generates revenue in the long-term.
But how to use it effectively? What are the pitfalls? And why we should use it?
Why is it good to involve the target audience?
By actively engaging audiences, we can achieve deeper brand engagement and a longer presence, creating added value for both audiences and businesses. The power of interactivity and identification is essential in today’s marketing.