H&M’s latest campaigns feature not flesh-and-blood models, but AI-generated characters, digital copies of real people. And this opens a whole new chapter in fashion visualisation. Why is it worth it…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
Introducing the world’s first AI musician
Everyone sees the world of AI technology differently: while some people are enthusiastic about it, others are afraid of change. The music industry has not been untouched by the AI…
7 inspiring questions for year-end introspection – and life
Year-end introspection – Recharge your life!
Get ready for the new year with a deep introspection! What goals have you achieved this year? What were the moments that made you really happy? It’s time to discover and reassess!
Business community
I’m delighted to announce that I am among the newest member of the Forbes Business Club and featured in the 10th anniversary edition of the magazin, in November! It is a reminder that for managers, continuous learning and adaptation is not a luxury, but a necessity.
Halloween in the marketing world: How to make the most of one of the most exciting holidays of the year? 🎃👻
🎃👻 Halloween in the world of marketing! 🕷️🦇 Wondering how to use this exciting holiday to your business’ advantage? Discover the latest tips and tricks guaranteed to make you stand out from the crowd! 🖤
Click and join me in a world of spooky marketing strategies! 🔮🕯️
Attention!
After applying the tips suggested in this article, your competitors may be horrified by your success! 🧟♂️😉
Content marketing – What is it?
🚀 Why is content marketing so important?
Did you know that content marketing is not just about sharing information? Good content builds brand loyalty, increases engagement and helps you stand out from the crowd!
…so it builds a stable follower/buyer base for you and generates revenue in the long-term.
But how to use it effectively? What are the pitfalls? And why we should use it?
Generation marketing – Generation Z
Generation Z is made up of young people born between 1995 and 2010 who are born into the world of digital technologies and are comfortable with rapid change. Technological development and the online space dominate their lives and they are particularly concerned about personal freedom, social responsibility and environmental awareness.
Nosedive 🫠 Digital life versus Reality
In this article, I analyse the differences between digital life and reality. As a digital content creator, I am critical of the imbalance between digital feedback and real-life interactions.