SIÓ – you’re a genius, seriously

How did the classic Bible story of the Fall become the pinnacle of branding? SIÓ’s ingenious campaign is provocative, artistic and sales-focused – a perfect example of visual storytelling, creative…

Sora is here

A new milestone in technology and I am already part of it! Come and join me! I finally managed to get access to the Sora platform (Hail from Virginia… but…

Don’t be boring!

The most important marketing rule: don’t be boring! Look, anyone can give you data, arguments, numbers. But the one who can make the story interesting, gripping, memorable, well, that’s the…