Join the movement: honest relationships and advertising in the digital world

Imagine walking around your city, surrounded by the usual colourful, flashing advertisements. And suddenly, something catches your attention. What would you say if I told you that Chanel had come up with something really special for Mother’s Day 2015?

They asked the children of their employees to design the advertisements.

Great, isn’t it?

I’m a fan of technology myself. Every day I follow the latest developments in AI, I use different AI software and it’s amazing what they can do.

They are brilliant, they are impressive and if you learn to use them, you can move mountains!

But you know what the point is?

The deeper we dive in this digital world, the more I appreciate the truly heartfelt, real things – like a simple drawing of a child, even if it’s on an expensive Chanel bottle.

So, what was this campaign about?

About giving the children the opportunity to express their love for their mother through their drawings. These were not just simple drawings; they were turned into real advertisements for people to admire all over the world. Imagine how proud these children must have been!

Why is this important now?

In a world where ads are made by machines and AI, you can be sure that a hand-drawn drawing will stand out more!

…It’s like finding a handwritten letter in your email inbox.

It is personal, real, honest, and makes you stop and listen. And that’s exactly the purpose of advertising, to attract and retain attention (the conversion goal).

Have you ever wondered when was the last time you felt something really moving from an advertisement?

This campaign reminds us that amidst the sea of AI-generated content, the simple, honest human touch, thought, expression – especially that of a child! – really matters, the most valuable.

In a world where we are bombarded with perfect, glossy advertisements every day, it is refreshing to see something real, from the heart! Even if it was from 2015, I dare say Chanel’s Mother’s Day campaign with kids would still be a hit today, maybe even more so… amidst all the digital clutter. In fact, that’s exactly why.

What if we tried something similar?

I’m sure we would have greater achievements, deeper relationships and create something truly memorable. Imagine encouraging children, families or even friends to create something from their hearts – a drawing, a handwritten message, a gift of their own making – and see the impact of their sincere feelings.

Why not challenge ourselves to this challenge?

We encourage each other to share not just digital content, but real pieces of our lives and emotions.

Whether it’s a drawing, a lyric, a story, or a simple kind gesture, these genuine interactions can touch our hearts in a way that AI never could.

LET US CREATE OUR OWN CREDIBLE CAMPAIGN!

Let’s make the coming months about real relationships, celebrating the REAL, BUT HAPPY reality of LIFE .

Ready to join this movement and discover the magic of real things, real emotions and real relationships?

Aletta Nagy-Kozma