“Why is the dog wagging its tail? Because the dog is smarter than his tail. If the tail was smarter, it would wag the dog.” The manipulation of reality We…
What is a Wannabe? The Phenomenon and its Different Faces
The word “wannabe” comes from the word “want to be”. In common parlance, it is most often used to describe someone who is a copy of someone or some lifestyle,…
The roughest house party ever!
Ever wondered what it would be like to party with your favourite movie heroes one night? If some of the most iconic characters in film history appeared not on screen,…
WARHOL.
WARHOL. He is one of my role models. One of the most brilliant marketers I have ever “known” – and we have never met. Yet, I learned a lot from…
SIÓ – you’re a genius, seriously
How did the classic Bible story of the Fall become the pinnacle of branding? SIÓ’s ingenious campaign is provocative, artistic and sales-focused – a perfect example of visual storytelling, creative…
Big brand advertising reimagined
I was inspired by the SIÓ ad with Adam and Eve, so I brought some of my own ideas to implement.. 👜 Gucci x Medici Princess“High-fashion oil painting of a…
Hunyadi: The genius series and the behind-the-scenes marketing strategy
Why does the Hunyadi series stand out from other productions? The Hunyadi series is not only a historical production, but also the result of a perfectly planned and executed marketing…
Rise together, shine together.
From dreams to reality: the Creative Factory Talent Foundation is launched 2023, New York: an idea that is finally becoming reality today. In front of Andy Warhol’s studio, the idea…
The biggest sponsorship deal in the history of sport!
The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Predictive analytics: predicting the future with the power of data
Predictive analytics is a technology that uses data and statistical methods to predict what will happen in the future. Just as a meteorologist can predict that it will rain, predictive…