Ever wondered what it would be like to party with your favourite movie heroes one night? If some of the most iconic characters in film history appeared not on screen, but in the yellowed Polaroids of a seedy basement, with you?
I “found” just such a box of memories the other day. It was quite a chaotic evening. John McClane was complaining about his shoes, Ace Ventura did the obligatory. The guys from Fight Club were discussing something in the corner, Mia Wallace from Pulp Fiction calmed down for a moment. Some Tim Burton character, maybe Sally, was talking to Frankenstein’s monster while the clown from American Horror Story just smiled in the dark. The Godfather was sitting in an armchair, silently watching, and the agents of the Dark Cops were apparently trying to neutralise someone who had seen too much. Peter Griffin was fighting a giant chicken in the kitchen. Even the Squid Game guards stopped by, though they weren’t that relaxed.
Of course, this party never happened. Or at least not in this reality.
These images are 100% AI generated. They are the result of a single prompt, a creative concept and some fine-tuning. And that’s the point.
We talk a lot about the dangers of generative AI, deepfake and deception. But in the process we tend to forget that we have, first and foremost, an amazing tool on our hands. A tool that:
We can visualise: You can bring an idea, a mood, a vision of an entire campaign to life in minutes. For example, we can sketch the basic concept of a landing page for our developer, who can then put a professional piece of work on the table. Or we can show our staff exactly how we want to see the weekly report, because that’s the easiest way for us to interpret the data and make a decision.
We can tell a story: We can tell stories that would have required a serious crew and budget in the past. A start-up can present its birth like a comic book, a marketer can populate an entire social media campaign with unique characters…
For inspiration: we can push our own creative boundaries. When a creative professional gets stuck or runs the same circles, AI can throw up dozens of unexpected visual directions. An interior designer can look at what a living room would look like in an art deco or cyberpunk style and draw from these extreme examples to come up with a completely new, feasible idea.
The line between creative experimentation and deception is thinning, and it is our responsibility to manage this technology appropriately.
But let’s not be afraid of it. Let’s use it for what it’s meant for: to create faster, more spectacularly and more efficiently. Hone what you know and build it into your organisation.
Or just to throw a house party that even Hollywood couldn’t do.
Speaking of which, who would you invite to your own movie dream party?
Aletta Nagy-Kozma
