I have 10 marketing messages that work, not only to generate sales, but also to build long-term, value-based relationships between customers and companies.
Learn how you can increase customer confidence by highlighting your money-back guarantee, free trial periods and stable market presence.
In this article you will learn how to use these tools in your marketing strategy through concrete examples.
Year-end introspection – Recharge your life!
Get ready for the new year with a deep introspection! What goals have you achieved this year? What were the moments that made you really happy? It’s time to discover and reassess!
In this personal and inspiring blog post, I share with you the importance of rest and relaxation in dealing with stress at work and everyday challenges. Sitting in the beautiful sunset of the Maldives, I reflect on the healing power of travel, mindfulness and nature, and how it can help us to revive and return to work more effectively.
What makes a campaign not just good, but really interesting and attractive? It is a mixture of art, psychology and strategy. (and it is still a question whether marketing is…
As a leader, how do you navigate the complex terrain of managing people? In human resource management (HRM), the choice between soft and hard approaches is more than a managerial…
“Nobody reads ads. People read what interests them, and sometimes that’s an ad.” Howard Luck Gossage Now that statement is a timeless gem, isn’t it? In the fast-changing world of…
Is honesty the key to happiness?
Are you honest with others?
…and WITH YOU?
“…a drop in an endless ocean… But what is the ocean but a multitude of these drops…”
I’m delighted to announce that I am among the newest member of the Forbes Business Club and featured in the 10th anniversary edition of the magazin, in November! It is a reminder that for managers, continuous learning and adaptation is not a luxury, but a necessity.
Draw inspiration from Tim Burton’s films and career to learn how to become the best at what you do. Discover the power of passion, perseverance, continuous learning and good relationships to achieve success. Success is not a destination, but a journey. Be part of this journey and enjoy every step of the way!