The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Predictive analytics: predicting the future with the power of data
Predictive analytics is a technology that uses data and statistical methods to predict what will happen in the future. Just as a meteorologist can predict that it will rain, predictive…
Artificial Intelligence in advertising: the AI revolution
Artificial intelligence is increasingly dominating the world of marketing and is also playing a growing role in business. While it seemed like a futuristic concept a few years ago, it…
Don’t be boring!
The most important marketing rule: don’t be boring! Look, anyone can give you data, arguments, numbers. But the one who can make the story interesting, gripping, memorable, well, that’s the…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
Why you?
– Question. What are you offering? What’s interesting? – Well, we help brands build identity. – I know what marketing is… but why you? – There is a saying. “People…
A very effective advertisement
As marketers, we’re already on the outside looking in: we need authentic, emotive messages and attention-grabbing campaigns to really grab our audience and stand out from the advertising noise… Boring,…
The Golden Age of the 70s: the porn film marketing revolution 🔞
Porn marketing – How did the porn industry become a mainstream cultural phenomenon? In the 1970s, the porn industry revolutionised marketing. Learn the secrets of the “Golden Age of Porn”…
Online Fraud Step by Step: The Immediate ZenX Case Study
Master Online Fraud: How I Scam You with Professional Marketing Tools Online scams, such as the “Immediate ZenX” investment scam, use a multi-step, highly sophisticated process that employs the most…
Sex and New York: marketers from the big city
How has Sex and the City used its marketing tools to become an iconic brand?
Learn about the impact of audience definition, the art of product integration and pushing social norms on the success of the series.