I won a place in the Forbes Business Club!

I am delighted to announce that I have become a member of the Forbes Business Club, where leaders of the country’s top businesses and renowned professionals like Viktor Lénárt learn and grow together. Knowledge sharing and practical business solutions are at the heart of this inspiring community.

Branded Entertainment

🔍🎬 Let’s take a peek into the hidden secrets of the advertising industry together! How does brand positioning change consumer behaviour? Why does a product become part of your favourite movie or even a character in it, and how does this influence your choices? 🎥✨Journey with me in the exciting world where products come to life not only on the shelves but also on the screen and become an integral part of your everyday life!

Forbes MAKERS: A Day for Myself – Identity, Honesty, Authenticity and Fulfillment

🔥 Are you stuck in everyday life and feel you have lost your commitment to yourself? Are things piling up and you start to forget why you’re really doing it? Want to find your identity and authenticity again?

🌟 How can you find your way again in a noisy world that often obscures (filters) the truth?

How can you become the MASTER of your own life and experience living for yourself, every day?

What was the secret of Jimmy Zámbó’s success?

When Jimmy Zámbó’s name comes up, many people think of old memories and the singer’s huge popularity. In my article I will show that Jimmy was not only a talented singer, but also a marketing genius. He consciously built his brand, which is still strong today. Charisma, a unique voice, deep emotions and direct contact with the audience all contributed to his success! In my article, I will also discuss how Jimmy was aware of marketing and how he used it to his advantage, even at a time when marketing was in its infancy in Hungary.

Generation marketing – Generation Z

Generation Z is made up of young people born between 1995 and 2010 who are born into the world of digital technologies and are comfortable with rapid change. Technological development and the online space dominate their lives and they are particularly concerned about personal freedom, social responsibility and environmental awareness.

Why is it more important to listen than to speak?

Active listening and assertive communication play an important role in our everyday communication, whether in a business or private context. Using these two skills together allows us to build deeper relationships and communicate more effectively.